Anonymous creative collective QSTNMRK? has created the Undrinkable Can as a protest against Coca-Cola, highlighting the alleged environmental and health damages caused by the brand.
The Undrinkable Can features a minimalist design resembling a regular Coke can, but with the Coca-Cola logo replaced by a pair of arms, one of which is making a middle finger gesture. It comes with a display case filled with 39g of sugar, the same amount found in a single can.
Proceeds from the sale of the Undrinkable Can will be used to short Coca-Cola's stock on Nasdaq and support NGO charities fighting against the company's water extraction monopoly in Mexico.