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Marketing
fromThe Hollywood Reporter
1 day ago

Maral Beylerian Rejoins CAA to Bring Brands to Hollywood Dealmaking (Exclusive)

Maral Beylerian rejoins CAA's Entertainment Partnerships division to lead content strategy and brand integration as talent agencies expand into the creator economy.
Film
fromForbes
3 months ago

As Hollywood Flops Pile Up, China's Storytelling Giant Yuewen Tries A Different Approach

China Literature (Yuewen) leverages mass co-creation and crowdsourced reader-writer data to develop globally marketable IPs and partner with international studios.
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