fromThe Art Newspaper - International art news and events
1 week agoPutting young galleries at the front: Frieze London's bold strategy holds
Last year, organisers debuted a new floor plan that positioned emerging galleries near the main entrance and pushed blue-chip heavyweights like Gagosian, David Zwirner, Hauser & Wirth, Pace and White Cube further inside. At most commercial art fairs, top-tier galleries can pay a premium for entrance visibility. But at Frieze London in 2024, visitors had to pass through a vibrant mix of younger spaces before reaching the industry giants.
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