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Marketing tech
fromwww.socialmediatoday.com
2 days ago

TikTok Adds Assistance for Shopping Ads in Partner Program

TikTok added a Shop Ads category to its Marketing Partner program to support TikTok Shop integrations, GMV Max campaigns, catalog sync, inventory management and optimization.
E-Commerce
fromPractical Ecommerce
3 weeks ago

Google-Criteo Deal Unlocks Retail Media

Google will enable agencies and advertisers to access prime retail media placements on over 200 retailers by integrating Search Ads 360 with Criteo's retailer network.
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