"Originally launched in 2020, TikTok's Marketing Partner program includes approved partners, which are now available in four top-level categories: Agency Creative Marketing Technology Measurement Each includes sub-categories, in order to help you find the most relevant expertise for your process. And now, within the Marketing Technology element, there's a new Shop Ads category, which will be able to provide assistance with TikTok's evolving eCommerce ad options."
"As explained by TikTok: TikTok Shop Ads Partners meet TikTok's rigorous criteria and demonstrate expertise in direct TikTok Shop integration, such as: Sync product catalogs across platforms in a few clicks. Set up Shop Ads using GMV Max quickly with auto-selected creative and optimized targeting. Measure and analyze performance with detailed reporting on TikTok Shop sales and ad results. Manage inventory and forecast ROI alongside advertising performance. Automatically reallocate spend toward top-performing products and audiences."
TikTok's Marketing Partner program, launched in 2020, organizes approved third-party providers into four top-level categories: Agency, Creative, Marketing Technology and Measurement, each with sub-categories. Marketing Technology now includes a Shop Ads category to assist with evolving eCommerce ad options and TikTok Shop promotion. Shop Ads partners can sync product catalogs across platforms, set up GMV Max campaigns with auto-selected creative and optimized targeting, measure TikTok Shop sales and ad performance, manage inventory and forecast ROI, and automatically reallocate spend toward top-performing products and audiences. Brands preparing for peak shopping periods can use these partners to streamline shop integration and maximize ad efficiency.
Read at www.socialmediatoday.com
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