#dsp-vs-ssp

[ follow ]
#programmatic-advertising #sell-side-decisioning #qps-economics #platform-changes #ad-tech-earnings
Marketing tech
fromExchangewire
1 week ago

"ID-free supply is not a consolation prize; it is closer to content that signals live intent": Q&A with Matthew Beck, Nano Interactive

Sell-side decisioning places more intelligence at impression origin, improving context and reducing waste while DSPs continue to provide orchestration, governance, and measurement.
Marketing tech
fromAdExchanger
2 months ago

Wall Street Wants To Know What The Programmatic Drama Is About | AdExchanger

Programmatic ad tech faces revenue declines and intensified competition over bidstream access, supply paths, and platform changes that have reduced DSP spending and supplier forecasts.
[ Load more ]