Marketing tech
fromDigiday
9 hours agoWhy marketing is now the operating system for growth
Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
"It's disappointing to see the spike in robocalls in March, after six consecutive months averaging less than 4 billion robocalls," YouMail CEO Alex Quilici said in a prepared statement about the report.
In 1952, Japanese technologist Masaru Ibuka learned that Western Electric was releasing its transistor patents to the public for $25,000, a significant investment for his struggling firm. This opportunity would allow access to essential patent portfolios and technical information, crucial for innovation in electronics.
If you use WhatsApp for your personal and professional messaging, it can quickly become pretty busy. It also means that any professional contacts can see your photos, status updates, and where you are. To keep things separate its a good idea to use a different phone number for each, but having two numbers doesn't mean you'll need two phones.
"Big Cable has had a pretty good run charging people whatever they want and calling it a promotion. We figured it was time to offer something radically different, like one clear price that doesn't slowly morph into something horrifying."
Analyst Aaron Lee told investors that AppLovin's move into e-commerce advertising is 'an attractive, multi-year growth opportunity,' estimating a total addressable market of $120 billion that could grow to $180 billion by 2030.
AT&T is framing the launch as a broader overhaul of its digital customer experience, not just a visual refresh. In its announcement, the company said the app was built around customer demand for "simplicity, speed, and control," and introduced a GenAI assistant for shopping and support.
They said it would never happen, but of course it was always going to - ads are coming to ChatGPT. Shirley Marschall takes a look at this little bit of history repeating... Guys, honestly, there won't be ads... Jeff Bezos: "Advertising is the price you pay for having an unremarkable product or service." Elon Musk: "I hate advertising." Sergey Brin and Larry Page: "We expect that advertising-funded search engines will be inherently biased towards advertisers and away from the needs of consumers."
Meta's Threads is pulling further ahead of Elon Musk's X on mobile, based on recent estimates from analytics firm Similarweb, reports. In the first stretch of January, Threads averaged roughly 143 million daily active users worldwide on mobile devices, compared with about 126 million for X. Similarweb's year-over-year snapshot shows Threads growing sharply, up 37.8 percent year-over-year, while X's daily mobile audience fell 11.9 percent across the same period.
As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Do you remember when 2007 was dubbed "The year of mobile"? That was when Apple launched the iPhone and firmly established mobile as the secondary channel for online engagement, after the desktop. The company's approach was so revolutionary that, in today's world, the mobile experience has become the primary experience for brand and customer interaction. More people search for products and services on their phones than on any other platform.
"Despite generational differences in the types of problems experienced, one thing is clear: wireless network quality is strong," Carl Lepper, J.D. Power senior director of technology, media and telecom, said in a prepared statement about the mobile study.