#digital-advertising-infrastructure

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#healthcare-marketing #womens-health #pharmaceutical-partnerships #authentic-brand-communication
Marketing tech
fromExchangewire
2 months ago

Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals

Thrad's advertising infrastructure enables Betadine to deliver digital-first healthcare campaigns that foster meaningful conversations around women's health and wellbeing.
fromSilicon Canals
2 months ago

I traced who profits every time you tap 'I agree' - the answer is a class system hiding in plain sight - Silicon Canals

When you tap "I agree" on a typical European or American news site, a real-time bidding auction begins. Your device sends a bid request containing what the industry calls "signals": your approximate location, device type, browsing history (if third-party cookies are still active), and increasingly, probabilistic identity graphs that link your behavior across apps and websites even without cookies.
Privacy technologies
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