WWD4 months agoWeb designBrands Are Spending More on Digital Ads, but Web Traffic and Conversions Are Still DecliningDecrease in website traffic and conversions Steady engagement and higher conversion rates in mobile apps [ more ]
EMARKETER2 weeks agoMarketingUS game ad revenues growth slowsUS game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023. [ more ]
WWD4 months agoWeb designBrands Are Spending More on Digital Ads, but Web Traffic and Conversions Are Still DecliningDecrease in website traffic and conversions Steady engagement and higher conversion rates in mobile apps [ more ]
EMARKETER2 weeks agoMarketingUS game ad revenues growth slowsUS game ad revenues projected to reach $8.59 billion in 2024 with a growth rate of 6.7% from 2023. [ more ]
Modern Retail5 months agoMarketingBrands like Francesca's & Care/of are betting on connected TV in 2024Apparel brand Francesca's first started experimenting with connected TV ads in late 2022.
Digiday5 months agoPrivacy technologiesBold call: Linear TV has passed the point of no returnTV ad spending is experiencing significant declines, while digital ad spending continues to grow. Traditional TV giants are being outspent by tech giants like Amazon and Google in the ad market. [ more ]
AdExchanger6 months agoMarketingHow Poppi Is Quenching Its Thirst For Closed-Loop AttributionMeasurement of the impact of digital ad spend on physical sales is often difficult due to retail data silos. Crisp, a retail data platform, offers a solution by providing brands with real-time access to sales data from retail partners. [ more ]