#decision-support
#decision-support

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

A perfect storm is coming for legacy consulting firms

AI and economic pressures are reshaping the consulting industry, challenging legacy firms to adapt their business models.

Data science

AI traders are already testing prediction markets-and losing money

fromFuturism

8 hours ago

Weird Things Happen When You Give AI Agents Money and Let Them Spend It

AI agents can represent humans in a marketplace, but struggle to negotiate favorable deals.

fromExchangewire

Online Community Development

DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions

DAIVID and ADIN.AI integrate AI-driven creative insights into marketing, enabling real-time campaign optimization and performance prediction.

fromComputerworld

Your AI strategy is all wrong

Organizations should build knowledge ecosystems where AI supports human learning and decision-making rather than replacing human expertise.

The Age of AI means we need to throw out our old KPIs and replace them with new ones

AI is transforming work, emphasizing human creativity and imagination as key organizational values.

A perfect storm is coming for legacy consulting firms

AI and economic pressures are reshaping the consulting industry, challenging legacy firms to adapt their business models.

AI traders are already testing prediction markets-and losing money

AI models struggle to profit in prediction markets, losing between 16% and 30.8% during a 57-day trading period.

fromFuturism

8 hours ago

Weird Things Happen When You Give AI Agents Money and Let Them Spend It

AI agents can represent humans in a marketplace, but struggle to negotiate favorable deals.

fromExchangewire

DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions

DAIVID and ADIN.AI integrate AI-driven creative insights into marketing, enabling real-time campaign optimization and performance prediction.

AI Is Inflating Customer Acquisition Costs. Here's the Fix.

AI is increasing customer acquisition costs by intercepting search traffic, necessitating new strategies for effective digital marketing.

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

Marketing tech

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

fromBusiness Matters

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.

more#ai-marketing

Social media marketing

20 hours ago

AI For Agency Work: When To Use It, And When Not To

AI should enhance human creativity, not replace it, as AI-generated content often lacks polish and authenticity.

The middle manager's AI survival guide

Middle managers face increasing burnout and job insecurity due to rising direct reports and the disruptive impact of AI.

15 hours ago

Harnessing AI For Super High-ROI eLearning

AI enhances eLearning by reducing costs and enabling personalized, dynamic learning experiences that improve performance and engagement.

DevOps

fromBusiness Matters

Legacy ETL Is the Hidden Constraint on AI Execution

AI fails not due to model shortcomings but because legacy ETL cannot support continuous, reliable execution at scale.

77% of IT managers say their AI agents are out of control - 5 ways to rein in yours

Only 23% of IT managers have complete control over AI agents, leading to security and productivity concerns.

Building Optimized AI Agents

Building optimized AI agents is challenging due to static behavior and the need for improved observability and automated optimization.

fromThe Hacker News

Bridging the AI Agent Authority Gap: Continuous Observability as the Decision Engine

AI agents create a delegation gap in enterprise security that must be addressed before governing their authority.

Venture

Why AI Is Forcing a Rethink of Business Metrics

Information security

fromZDNET

7 hours ago

77% of IT managers say their AI agents are out of control - 5 ways to rein in yours

Only 23% of IT managers have complete control over AI agents, leading to security and productivity concerns.

Building Optimized AI Agents

Building optimized AI agents is challenging due to static behavior and the need for improved observability and automated optimization.

fromThe Hacker News

Bridging the AI Agent Authority Gap: Continuous Observability as the Decision Engine

AI agents create a delegation gap in enterprise security that must be addressed before governing their authority.

Venture

Why AI Is Forcing a Rethink of Business Metrics

more#ai-agents

Privacy professionals

15 hours ago

You're Using AI Without Control - And It's Already a Governance Failure

Organizations deploying AI often lack proper governance, leading to unaddressed risks and accountability issues.

#b2b-marketing

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

Confident marketing starts with better data | MarTech

B2B buyers demand personalized experiences, but marketers face challenges with fragmented data and privacy regulations.

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.

AI & Alignment

Alignment is the bottleneck in software development, not the speed of coding.

20 hours ago

Warehouse-native CDPs vs standalone platforms explained | MarTech

The case for a warehouse-native CDP starts with control and data centralization. In this model, the data warehouse becomes the single source of truth, with tools layered on top for identity resolution, segmentation and activation.

Data science

fromBleacher Nation

What is a Consensus Line in Sports Betting? - Bleacher Nation

A consensus line is the average line across multiple sportsbooks at any given point in time. It represents the broader market's collective view of where a line belongs.

Chicago Cubs

fromThe Drum

Business effectiveness unpacked: what it means for brand marketing

Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

fromDigiday

Artificial intelligence

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.

Growth hacking

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.

fromDigiday

fromwww.businessinsider.com

Marketing strategists search for a solution to AI's all-too predictable outputs

AI tools are causing sameness in creative processes, prompting strategists to seek alternatives for originality and value addition.

more#ai-in-marketing

Venture

AI is igniting a love affair between Silicon Valley and the consulting industry

Consulting firms are increasingly partnering with AI startups to adapt to rapid technological changes in the industry.

Philosophy

fromNature

Inside the evidence revolution - how decision-making became data driven

The book emphasizes the importance of evidence-based decision making in combating misinformation.

Boston Red Sox

fromOver the Monster

Where do the Red Sox shake things up?

The Red Sox need significant changes after a poor start to the 2026 season, currently seven games behind the Yankees.

Psychology

These 3 key elements are what every change strategy needs

Change requires shifting social networks, not just persuasion or slogans.

E-Commerce

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.

fromTNW | Health-Tech

Healthcare

How AI Is Reshaping Workers' Compensation Claims and Healthcare Operations

Workers' compensation is a significant yet often overlooked part of the healthcare ecosystem, facing unique challenges and requiring focused innovation.

Education

Seeing The Whole Student: How AI Is Reshaping Skillset Recognition And Allocation In K-12 Education

AI-driven tools in education enhance skillset recognition, providing a richer understanding of student capabilities beyond traditional assessments.

US Elections

fromThe Walrus

Prediction Markets Turn Everything into a Wager-Even War | The Walrus

Prediction markets enable betting on global political events, raising concerns about insider trading and anonymity.

Agile

fromPsychology Today

How to Move Beyond the AI Pilot

Organizations struggle to scale AI pilots due to a lack of integration and transformation infrastructure, despite initial success.

fromAdExchanger

Predictive Analysis And Performance Go Hand In Hand | AdExchanger

Nielsen launched Predictive Sales Lift to help media buyers forecast sales lift for video ad campaigns, addressing the need for performance-based advertising.

17 hours ago

The Corporate Brain Of 2030: AI Rewiring Executive Learning For Explosive ROI

The future of corporate learning is continuous, intelligent, and immersive, fundamentally transforming capability development and enterprise value creation.

Meta Will Run Your Entire Ad Campaign With AI. Should You Let It

Meta's Advantage+ suite automates AI ad campaigns, simplifying the process for small businesses and improving cost efficiency.

fromnews.bitcoin.com

Polymarket Study Finds 3.14% Drive Accuracy

The study found that only 3.14% of Polymarket accounts qualified as skilled winners, who consistently earned profits that held up out of sample, trading across an average of 79 markets each.

Data science

AI Strategy Framework: A Proven Model For Building And Scaling AI Initiatives

A structured AI strategy framework is essential for scalable transformation and measurable impact across organizations.

DevOps

Implementing a Self-Service Data Platform

Implementing a self-service data platform can empower teams to manage their own data products without constant data engineering support.

Growth hacking

If Your Business Still Chases Hype, You're Already Falling Behind

Entrepreneurs are shifting focus from rapid growth to stability, recognizing its role in enhancing efficiency and reducing operational risks.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

The Hidden Demand for AI Inside Your Company

Many corporate gen AI programs fail, leading employees to use personal AI tools secretly.

fromDigiday

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

Taste has become the scarce resource in a world flooded with content, shifting focus from attention to quality judgment.

The Hidden Demand for AI Inside Your Company

Many corporate gen AI programs fail, leading employees to use personal AI tools secretly.

more#generative-ai

fromFuturism

12 hours ago

Bosses Are Blowing More Money on AI Agents Than It'd Cost Them to Just Pay Human Workers

Using AI agents for tasks can lead to higher costs than employing human workers.

Simulation-Based Learning In Corporate Sales Training: Role Play At Scale To Transform Sales Enablement

Simulation-based learning enhances sales training by preparing teams for real customer interactions and pressures, addressing gaps in traditional training methods.

#marketing-automation

fromGeeky Gadgets

3 Part Claude Framework That Completely Transforms Marketing Workflows

Marketing automation streamlines tasks, maintains brand consistency, and enables strategic growth through structured systems like Claude Design and Claude Skills.

fromAmazon Web Services

Amazon Quick for marketing: From scattered data to strategic action | Amazon Web Services

Disconnected marketing systems hinder campaign effectiveness and timely insights.

fromGeeky Gadgets

3 Part Claude Framework That Completely Transforms Marketing Workflows

Marketing automation streamlines tasks, maintains brand consistency, and enables strategic growth through structured systems like Claude Design and Claude Skills.

fromAmazon Web Services

more#marketing-automation

Amazon Quick for marketing: From scattered data to strategic action | Amazon Web Services

Disconnected marketing systems hinder campaign effectiveness and timely insights.

fromTNW | Opinion

Business intelligence

How web intelligence is powering the next wave of AI Infrastructure

The web intelligence industry is evolving to support AI's growing demands for multimodal data processing, particularly in handling video content.

fromThedrum

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.

20 hours ago

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.

Business

This is the biggest risk a company can take in the age of AI

Organizations that continue transformation during uncertainty outperform those that slow down, treating turbulence as an opportunity for growth.

fromIndependent

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.

The Smart Learning Revolution: How AI Is Reshaping Corporate Education

AI-powered learning solutions are transforming B2B workforce skills, shifting from traditional degrees to integrated, outcome-focused education.

The Hidden Data Liability Every Leader Needs to Address Now

Data is no longer endlessly renewable; companies face a 'data liability gap' affecting AI systems and data recovery responsibilities.

#personalization

fromEMARKETER

Marketing

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.

fromEMARKETER

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.

more#personalization

#artificial-intelligence

Goldman tackles AI's missing link: the 'world model' that every AI godfather is racing to figure out | Fortune

The next leap in AI requires solving the 'world model' problem, which is essential for machines to achieve a fundamental understanding of reality.

fromwww.marketingdive.com

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

Goldman tackles AI's missing link: the 'world model' that every AI godfather is racing to figure out | Fortune

The next leap in AI requires solving the 'world model' problem, which is essential for machines to achieve a fundamental understanding of reality.

fromwww.marketingdive.com

more#artificial-intelligence

How AI Is making ad creative faster and more fair

Artificial intelligence is democratizing advertising, enabling creativity and innovative storytelling for businesses of all sizes.

fromSearch Engine Roundtable

Google Testing AI Label On Search Ads

Google is testing out a new AI label attached to some ads on mobile. No additional information is provided after clicking on the AI label.

Marketing tech

Information security

fromNextgov.com

Data is a strategic asset and a strategic vulnerability

Data is a primary strategic asset in national security, transforming into both a powerful tool and a critical vulnerability.

AI Consulting Explained: What Services Companies Actually Need (And What To Avoid)

AI consulting is rapidly growing, driven by enterprise AI adoption and the need for strategic transformation partnerships.

fromThedrum

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.

Addressing the challenges of unstructured data governance for AI

Enterprises must enhance data governance for unstructured data as AI transforms data management practices.

Data science

This Common Invisible Barrier Is Sabotaging Your Data-Driven Decisions

fromInfoWorld

Addressing the challenges of unstructured data governance for AI

Enterprises must enhance data governance for unstructured data as AI transforms data management practices.

Data science

This Common Invisible Barrier Is Sabotaging Your Data-Driven Decisions

more#data-governance

#ai-adoption

fromZDNET

Scaling agentic AI demands a strong data foundation - 4 steps to take first

Trusted quality data is essential for scaling agentic AI adoption in organizations.

Artificial intelligence

Managers and Executives Disagree on AI-and It's Costing Companies

AI has transitioned from consideration to commitment in large organizations, with significant budgets and expectations for transformative results.

fromZDNET

Scaling agentic AI demands a strong data foundation - 4 steps to take first

Trusted quality data is essential for scaling agentic AI adoption in organizations.

Managers and Executives Disagree on AI-and It's Costing Companies

AI has transitioned from consideration to commitment in large organizations, with significant budgets and expectations for transformative results.

more#ai-adoption

fromTNW | Artificial-Intelligence

3 weeks ago

Why probability, not averages, is reshaping AI decision-making

ChanceOmeters measure uncertainty directly, improving decision-making by providing odds rather than relying solely on averages.

Venture

fromApp Developer Magazine

4 weeks ago

Accelerating corporate ai investment returns

AI investments are high, but many companies struggle to see measurable profit and loss impact.

#ai-integration

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.

How to Evaluate AI Tools Without Being a Data Scientist

Many organizations struggle to integrate AI effectively, with only 25% having done so despite plans for increased spending.

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.

Is the Data Scientist Role Dead? No, it's Transforming

The data scientist role is evolving, not disappearing, as organizations demand broader skills and system-oriented thinking.

fromExchangewire

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.

#ai-implementation

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.

Your Business Already Has the Most Valuable AI Asset. You Just Haven't Extracted It Yet.

Business leaders using AI often feel satisfied but lack competitiveness, highlighting a gap that needs addressing for sustained success.

The hidden ROI of AI: What leaders should actually measure | Fortune

Organizations face challenges in moving AI pilots to production, requiring governance and strategy for successful implementation.

more#ai-implementation

5 Ways to Get Your New Brand Into AI Search Results

Focus on a single category to enhance visibility in AI recommendations and search rankings.

fromComputerworld

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.

Data, not infrastructure, must drive your AI strategy

Data centricity is essential for effective AI strategies, enabling collaboration and problem-solving across business units by making data accessible.

Enterprise AI in Practice: 6 Must-Watch Sessions on Scaling Agentic Systems

Enterprise AI is transitioning from experimentation to execution, presenting challenges in governance, scaling, and measurable business impact.

Six Ways AI Can Help The Public Relations Industry

AI is transforming public relations by enhancing problem-solving, strategic thinking, and operational efficiency.

Advance Planning for AI Project Evaluation

AI evaluations are essential to determine effectiveness and impact on business and customers.

fromTearsheet

Why the back office comes first in AI deployments and failures that keep reappearing - Tearsheet

67% of banks and credit unions are implementing AI, but only 16% have a coherent strategy for it.

fromAdExchanger

Going Global? Contextual AI Needs To Be Your Strategy | AdExchanger

US brands need to prioritize contextual targeting for effective global marketing strategies, as cultural nuances significantly impact engagement and attention.

Cryptocurrency

fromBusiness Matters

3 months ago

What Is the Best Way to Purchase Advanced Analytics Tools for Digital Assets?

Purchase digital-asset analytics by defining use cases, evaluating data quality and methodology, and ensuring technical integration into existing workflows.

1 month ago

How AI Clears the Path to Faster, Better Executive Decisions

Decision slowdowns stem from disorganized inputs forcing leaders to decode information rather than decide, which AI can resolve by standardizing briefs, surfacing tradeoffs, and documenting rationale.

fromPractical Ecommerce

AI Turns Weather Data into Sales

Weather impacts sales. Every retailer knows it. But for most, the likelihood that it might rain, snow, or sleet on the third of March somewhere in the Midwest is rarely used. Vendors such as Weather Trends have offered accurate, long-range forecasts for more than 20 years. But the opportunity is not predicting the weather; it's knowing what to do with the data. AI might change that.

E-Commerce

Information security

fromSecuritymagazine

Product Spotlight on Analytics

Taelor Sutherland is Associate Editor at Security magazine covering enterprise security, coordinating digital content, and holding a BA in English Literature from Agnes Scott College.

fromThe Drum

Deeper data delivers more inspired partnership decisions

Imagine you're selecting an influencer to work with on your new campaign. You've narrowed it down to two, both in the right area, both creating the right sort of content. One has 24.6 million subscribers, the other 1.4 million. Which do you choose? Now imagine you could find out the first had 8.7 million unique viewers last month, while the second had 9.9 million. Do you want to change your mind?

Marketing

fromCIO

3 months ago

5 perspectives on modern data analytics

Data/business analytics is the top IT investment priority, yet analytics projects often fail due to poor data, vague objectives, and one-size-fits-all solutions.