fromThe Drum
2 days agoHow Amazon got to the top by breaking the rules
With an aggressive business strategy that extends their value and diversifies their revenue streams, they continue to shock big business, most recently with their jump into brick and mortar with the opening of their bookstores and beta grocery store Amazon Go. So, how do they do it and what can other companies learn to ensure their own long-term success? The answers may be surprising, as Amazon challenges many traditional lessons we've learned for how to be successful in marketing and in business.
E-Commerce


