#data-brokering

[ follow ]
Digital life
fromwww.dw.com
11 hours ago

Dangerous Apps In the Web of Data Brokers

Smartphone apps collect detailed location data, often shared with data brokers, posing security risks to users, including soldiers and government officials.
Privacy professionals
from404 Media
11 hours ago

Google, Microsoft, Meta All Tracking You Even When You Opt Out, According to an Independent Audit

Microsoft, Meta, and Google may be violating California privacy laws by failing to honor user opt-out requests for ad cookies.
Marketing tech
fromExchangewire
16 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromNature
1 day ago

Researchers: here's how to audit your fragmented digital identity

A search for 'Guo Wei' in ORCID returned 616 profiles, none affiliated with the Jiangsu University of Science and Technology, highlighting the difficulty in verifying academic identities.
Higher education
Privacy technologies
fromMakeUseOf
9 hours ago

I turned off Chrome's Ad Privacy feature after realizing what it was actually doing

Google's Ad Privacy feature does not eliminate third-party cookies but introduces a new tracking system that emphasizes data collection.
#google
Law
fromSan Diego Union-Tribune
2 hours ago

Google faces mass arbitration as advertisers seek billions

Google faces billions in damage claims from advertisers due to illegal monopoly rulings on its search and advertising technology.
Privacy professionals
fromThe Verge
6 hours ago

Privacy advocates want Google to stop handing consumer data over to ICE

Google is being investigated for allegedly failing to notify users before disclosing their data to law enforcement.
Law
fromSan Diego Union-Tribune
2 hours ago

Google faces mass arbitration as advertisers seek billions

Google faces billions in damage claims from advertisers due to illegal monopoly rulings on its search and advertising technology.
Privacy professionals
fromThe Verge
6 hours ago

Privacy advocates want Google to stop handing consumer data over to ICE

Google is being investigated for allegedly failing to notify users before disclosing their data to law enforcement.
#qr-codes
Web design
fromThedrum
8 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
10 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
8 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
10 hours ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Artificial intelligence
fromSocial Media Examiner
14 hours ago

Advanced AI Deep Research: Uncover Insights Your Competitors Are Missing : Social Media Examiner

AI deep research mode can significantly reduce analysis time for marketers by synthesizing vast amounts of information into actionable insights.
Marketing
fromAdExchanger
20 hours ago

When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method | AdExchanger

Programmatic audio includes in-store audio, which can influence sales but faces challenges with attribution and customer listening habits.
Media industry
fromDigiday
1 day ago

In Graphic Detail: New data shows publishers face growing AI bot, third-party scraper activity

A third-party scraper economy is emerging, complicating content protection for publishers as multiple vendors harvest and resell their data.
#digital-sovereignty
Europe politics
fromTheregister
1 day ago

Digital sovereignty isn't just a buzzword - it's the future

European governments and companies are prioritizing digital sovereignty due to concerns over US control and dependency.
Europe politics
fromTheregister
1 day ago

Digital sovereignty isn't just a buzzword - it's the future

European governments and companies are prioritizing digital sovereignty due to concerns over US control and dependency.
Growth hacking
fromThe Drum
1 day ago

Marketing impact. Facts, with receipts

Only 5-20% of business growth is driven by marketing; key strategies can elevate effectiveness beyond this range.
#meta
fromABA Journal
4 days ago
Social media marketing

Facebook, Instagram pulling ads from lawyers looking for plaintiffs ... to sue them

fromTechCrunch
4 days ago
Social media marketing

PSA: If you use the Meta AI app, your friends will find out and it will be embarrassing | TechCrunch

fromFuturism
1 day ago
Privacy professionals

Huge Group of Experts Warns Meta That Its Pervert Glasses Will Enable Terrible Crimes

Law
fromBBC News
4 days ago

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.
Social media marketing
fromTechCrunch
4 days ago

PSA: If you use the Meta AI app, your friends will find out and it will be embarrassing | TechCrunch

Meta's Muse Spark AI model aims to revitalize its AI efforts amid concerns over past investments like the metaverse.
Law
fromgizmodo.com
5 days ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Privacy professionals
fromFuturism
1 day ago

Huge Group of Experts Warns Meta That Its Pervert Glasses Will Enable Terrible Crimes

Meta's Ray-Ban AI glasses face backlash for privacy violations and plans for facial recognition technology, prompting outrage from civil rights groups.
DevOps
fromTheregister
5 days ago

AWS: Agents shouldn't be secret, so we built a registry

AWS Agent Registry enhances visibility and control over AI agents in corporate environments.
#privacy
Privacy professionals
fromKqed
2 hours ago

What Is the Point of California's Privacy Laws if Big Tech Ignores Them? | KQED

Google's non-compliance with the Global Privacy Control opt-out signal is evident in network traffic.
Privacy professionals
fromKqed
2 hours ago

What Is the Point of California's Privacy Laws if Big Tech Ignores Them? | KQED

Google's non-compliance with the Global Privacy Control opt-out signal is evident in network traffic.
#google-ads
Marketing tech
fromMarTech
10 hours ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromMarTech
10 hours ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
#cookies
Privacy technologies
fromHer Campus
1 day ago

Why Website Cookies Aren't As Sweet As They Sound

Website cookies can raise serious privacy concerns due to their role in tracking user behavior and collecting personal data.
Privacy technologies
fromHer Campus
1 day ago

Why Website Cookies Aren't As Sweet As They Sound

Website cookies can raise serious privacy concerns due to their role in tracking user behavior and collecting personal data.
#ai-governance
#ai
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAdExchanger
1 week ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Information security
fromTechzine Global
1 day ago

Runtime security becomes critical as AI accelerates threats

Artificial intelligence accelerates innovation and cyber threats, necessitating a focus on runtime security for effective enterprise protection.
Marketing tech
fromFortune
1 day ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAdExchanger
1 week ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
#retail-media
Marketing
fromDigiday
20 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
20 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
20 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
20 hours ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
#data-breach
EU data protection
fromSecurityWeek
11 hours ago

Europe's Largest Gym Chain Says Data Breach Impacts 1 Million Members

Basic-Fit experienced a data breach affecting personal information of approximately 1 million members across several European countries.
Privacy professionals
fromTheregister
1 day ago

Booking.com warns of possible reservation data exposure

Booking.com warns customers of potential data exposure due to unauthorized access, affecting reservation details but not financial information.
Privacy professionals
fromTechCrunch
1 day ago

Booking.com confirms hackers accessed customers' data | TechCrunch

Hackers accessed Booking.com customers' personal data, including names, emails, and booking details, prompting notifications to affected users.
Privacy professionals
fromTechzine Global
1 day ago

Booking.com confirms data breach, but is tight-lipped about details

A data breach at Booking.com exposed customer bookings, with unauthorized access to personal information, though the extent and timing remain unclear.
EU data protection
fromSecurityWeek
11 hours ago

Europe's Largest Gym Chain Says Data Breach Impacts 1 Million Members

Basic-Fit experienced a data breach affecting personal information of approximately 1 million members across several European countries.
Privacy professionals
fromTheregister
1 day ago

Booking.com warns of possible reservation data exposure

Booking.com warns customers of potential data exposure due to unauthorized access, affecting reservation details but not financial information.
Privacy professionals
fromTechCrunch
1 day ago

Booking.com confirms hackers accessed customers' data | TechCrunch

Hackers accessed Booking.com customers' personal data, including names, emails, and booking details, prompting notifications to affected users.
Privacy professionals
fromTechzine Global
1 day ago

Booking.com confirms data breach, but is tight-lipped about details

A data breach at Booking.com exposed customer bookings, with unauthorized access to personal information, though the extent and timing remain unclear.
Social media marketing
fromBGR
3 days ago

Here's How Facebook Decides What Ads To Show You (And How To Change Them) - BGR

Facebook collects user data to personalize ads based on activity and interests.
Marketing tech
fromThe Cool Down
17 hours ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Media industry
fromAdExchanger
6 days ago

Who Needs 'Corrosive Intermediaries' Anyway? | AdExchanger

Publishers face significant challenges but can innovate to improve their position in the programmatic supply chain.
Artificial intelligence
fromForbes
1 day ago

The Hottest Debate In Tech: Ads In AI

The debate in AI centers on the introduction of advertising in chatbot interactions and the financial implications of running AI systems.
#marketing
Marketing
fromMarTech
12 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromAdExchanger
11 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing
fromMarTech
12 hours ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing tech
fromAdExchanger
11 hours ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
#social-media
Digital life
fromwww.dw.com
2 days ago

Does age verification for social media help protect kids?

Governments are implementing age limits on social media to protect minors, but experts question the effectiveness of such measures.
Social media marketing
fromHer Campus
5 days ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
Digital life
fromThe New Yorker
5 days ago

What the Verdict Against Meta and Google Says About the Way We Live Now

A California jury found Meta and Google liable for a woman's addiction to social media, marking a significant shift in legal accountability for tech companies.
Digital life
fromwww.dw.com
2 days ago

Does age verification for social media help protect kids?

Governments are implementing age limits on social media to protect minors, but experts question the effectiveness of such measures.
Social media marketing
fromHer Campus
5 days ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
Digital life
fromThe New Yorker
5 days ago

What the Verdict Against Meta and Google Says About the Way We Live Now

A California jury found Meta and Google liable for a woman's addiction to social media, marking a significant shift in legal accountability for tech companies.
Privacy professionals
fromRoute Fifty
1 day ago

Getting privacy policy right in a competitive digital economy

State and local leaders aim to balance privacy protection with economic competitiveness, as inconsistent privacy laws can hinder business operations and consumer trust.
Online marketing
fromMakeUseOf
1 week ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Marketing tech
fromForbes
6 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
#data-privacy
Marketing tech
fromExchangewire
8 hours ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
Privacy professionals
fromwww.bbc.com
4 hours ago

Palantir defends its record as MPs demand more scrutiny of data use

Palantir defends its NHS data contracts amid scrutiny, emphasizing its role in integrating fragmented healthcare systems and ensuring data security.
fromThe Verge
1 week ago

The case for banning cookie banners

Cookie banners have become bloated and useless, creating a new kind of interaction that means trouble all over the web. The only solution is to get rid of them, and do it now.
Digital life
Marketing tech
fromThe Hollywood Reporter
8 hours ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
#linkedin
Privacy professionals
fromSecurityWeek
1 day ago

BrowserGate: Claims of LinkedIn 'Spying' Clash With Security Research Findings

LinkedIn allegedly scans users' computers to collect data on browser extensions, raising concerns about corporate espionage.
Privacy professionals
fromComputerworld
5 days ago

Questions raised about how LinkedIn uses the petabytes of data it collects

LinkedIn users should limit identifiable data exposure and treat the platform as potentially hostile until BrowserGate allegations are verified.
Privacy professionals
fromSecurityWeek
1 day ago

BrowserGate: Claims of LinkedIn 'Spying' Clash With Security Research Findings

LinkedIn allegedly scans users' computers to collect data on browser extensions, raising concerns about corporate espionage.
Privacy professionals
fromComputerworld
5 days ago

Questions raised about how LinkedIn uses the petabytes of data it collects

LinkedIn users should limit identifiable data exposure and treat the platform as potentially hostile until BrowserGate allegations are verified.
Marketing tech
fromAdExchanger
12 hours ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
1 day ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.
Privacy professionals
fromEngadget
1 day ago

Meta warned by dozens of organizations that facial recognition on its smart glasses would empower predators

Civil rights organizations urge Meta to abandon facial recognition in smart glasses due to risks of empowering stalkers and predators.
Marketing tech
fromModern Retail
3 hours ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon is postponing a controversial advertising payment system change until August 1, 2026, due to seller backlash over financial strain.
Marketing tech
fromExchangewire
12 hours ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
#ai-in-marketing
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromAcast
5 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromHubspot
9 hours ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromMarTech
11 hours ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing tech
fromDigiday
20 hours ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Privacy professionals
fromAdExchanger
1 week ago

What Regulators Talk About When They Talk About Ad Tech | AdExchanger

Privacy regulators emphasize protecting children, honoring opt-outs, and ensuring companies are transparent about data collection practices.
Marketing tech
fromAdExchanger
1 day ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromMarTech
1 day ago

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.
Privacy professionals
fromZDNET
1 week ago

I turned to PrivacyBee to clean up my data - here's how it made me disappear

PrivacyBee is preferred for its comprehensive data removal services and user-friendly management tools.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing
fromCMSWire.com
2 months ago

The Cookie Banner Checklist That Actually Matters

A centralized resource delivers actionable research, editorial insight and practical data to guide CMOs and customer experience leaders through complex customer and organizational landscapes.
#privacy-enforcement
Marketing tech
fromAdExchanger
1 month ago

The Privacy 'Zealots' Were Right: Ad Tech's Infrastructure Was Always A Risk

Digital advertising's granular targeting infrastructure created uncontrollable security vulnerabilities that governments now exploit for surveillance purposes.
Privacy professionals
fromThe Drum
2 months ago

We've come too far to ditch data-driven advertising

Data-driven advertising funds the open web and democratized access to information; banning it would force paywalls, harm journalism, creators, small businesses, and jobs.
Marketing tech
fromMarTech
1 month ago

Navigating identity in a cookieless, compliant world | MarTech

Transition from third-party cookies to first-party data and consent-driven identity strategies enables compliant, scalable personalization while maintaining trust.
[ Load more ]