#customer-journey-orchestration

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MarTech
2 months ago
Marketing

Improving customer journey orchestration with metrics and actions: Best of the MarTechBot | MarTech

Conversion Rate, Customer Lifetime Value, Customer Satisfaction Score, Customer Churn Rate are key metrics in customer journey orchestration. [ more ]
MarTech
4 months ago
Marketing

How AI-powered features are revolutionizing marketing automation platforms | MarTech

Marketing automation platforms are being enhanced with AI-powered features to improve personalization and meet customer expectations.
AI-powered MAPs help businesses automate lead capturing, nurturing, and customer journey orchestration, while continuously collecting valuable data for insights and further personalization. [ more ]
MarTech
3 months ago
Marketing tech

Drift acquired by sales engagement platform Salesloft | MarTech

Sales engagement platform Salesloft has acquired conversational marketing platform Drift.
Both companies offer AI-powered customer journey orchestration tools for B2B revenue teams. [ more ]
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