#customer-data-unification

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#identity-resolution #challenger-brands #audience-segmentation #personalization #crm #business-intelligence
fromDigiday
1 week ago

Identity is finally within reach for challenger brands

Ask the marketing leader of a typical challenger brand about identity and they'll likely say more about aspirations than applications. Brand teams know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding customer behavior. Yet despite a clear grasp of this potential, the solutions remain out of reach to many challenger brands.
Marketing tech
Marketing tech
fromMarTech
1 month ago

How to unify customer data using tools you already have | MarTech

Use existing CRM and BI tools to create a unified customer view and build a business case for investing in a permanent Customer Data Platform.
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