#cult-phenomena

#cult-phenomena

The Korean wave or hallyu that brought the country's culture to the world has now well and truly engulfed Latin America.

I would squirm in my chair as my new teacher worked their way through the class register, and my stomach would drop as they attempted to say my full name: Priti Ubhayakar.

Mogging is Gen Z and Gen Alpha slang for dominating or outshining others-usually in terms of appearance, fitness, or straight-out cockiness. It comes from the acronym for Alpha Male of the Group, namely AMOG. And you'll see it all over TikTok.

In the practice of psychiatry, we like to think we have better radar than most doctors for identifying incoherent thinking in our fellow humans. Incoherence is one of the crucial signs for potential disasters in the central nervous system-delirium, psychosis, mania, intoxication, stroke, encephalitis. And yet, now in the waning years of my career, I confess that I've practiced this skill of identifying incoherent thinking with only the vaguest definition of coherence, and no measure.

All of us live in an age where we're bombarded by social media and artificial intelligence - when striving to be your authentic self becomes an increasingly difficult task. Yet, even if it has somehow become a common goal, it is unclear how many of us can truly define the "authenticity" that we say we are pursuing.

Like us, you may feel paralyzed in the face of the relentless images of violence we see every day. Suffering children, military occupations, the devastated neighborhoods, the cries of parents mourning their dead-these scenes haunt us. Whether it is happening in Palestine or Minneapolis, we are witnesses to suffering, and that witnessing takes a heavy toll. Clearly, the devastating situations in the West Bank and Gaza and in Minneapolis differ

We've always known we need each other-not just as partners, not just as parents and children, not just as friends who meet for coffee on a Tuesday, but as a community. We long to belong to a community of people where our names are known, our struggles are witnessed, and our absence is felt. Something in us has always understood this, even if we've lost the words for it; even if the culture around us has spent the last century insisting we're better off managing on our own.

In the Bundesliga, the obvious starting point is Borussia Dortmund. Their Yellow Wall is iconic, the atmosphere incredible, and the tradition undeniable. Yet the nonstop "underdog versus Bayern Munich" narrative can feel exhausting. You respect the passion, but the moral-victory energy after narrow losses? That can grate. Then there's Schalke 04. Even during seasons when Schalke aren't competing near the top, the anti-Bayern Munich sentiment never fades. Maybe it's regional pride, maybe it's history,

"We Need to Talk About the Massively Hung Zombie," read a headline in Vulture.

Memes have become the clearest and most direct language of digital culture: condensed fragments of reality that synthesize the complexity of the present and circulate at the same speed as a society surrendered to hyperstimulation. From the Dancing Baby of the 1990s to the endless templates of X, Instagram, or TikTok, memes have evolved from simple ephemeral jokes to veritable systems for decoding the world, semiotic capsules that allow us to process the political, the social, and the intimate.

In this playoff season, I try to shut my eyes to products featured in commercial time-outs. You've seen them? The cryptic medicines to treat unspecified ailments? The pickup trucks and beer brands that signal ruggedness and romantic success. Or more tempting, the gooey-delectable double-cheese-pepperoni pizzas with yet more cheese stuffed in the crust. But one other caught my ear for novel English usage. Namely, the new infinitive "to fan."

When Serena Williams strode onto the Wimbledon grass, her legendary power was never in question. Her serve was crushing. Her backhand was unstoppable. But she wouldn't go to the net. She'd see a short ball, the kind that screams "approach," and she would hesitate to volley and miss the point. Serena was not playing at her full potential because of a story in her head.

While shoegaze bands are often known for their wall-of-sound volume tactics, there's a clever amount of distance employed in Softcult's style. When a Flower Doesn't Grow, the duo's long-awaited debut album, relishes in the contrast between delivering harsh truths about trauma, oppression, and growth and cloaking those ideas in a pillowy-soft exterior; throughout its 11 tracks, the album channels windswept beauty and fierce intensity, containing Mercedes and Phoenix's most illuminating meditations on personal and systemic injustice yet.

Letting our dogs lick the dishes before we put them in the dishwasher!

We meet CultureSync Media founder Timmy Bankole, formerly of SCMP, discusses why cultural insight and audience understanding are fast becoming the most valuable currencies in modern advertising... Timmy Bankole has a wide range of experience across the ad tech spectrum, counting roles at Blis, PHD and South China Morning Post, and has recently founded agency CultureSync Media. In this Q&A, Timmy shares how agencies can move beyond generic targeting to uncover the deeper cultural codes shaping consumer behaviour.

Last summer, I did face painting at a block party in my Brooklyn neighborhood. In the sweltering August humidity, I rendered pink butterflies and Spiderman webs on tiny, sticky faces; unsurprisingly, my designs didn't last very long in the bouncy castle. Except for the glitter. For weeks, I found it in my hair, on my cats, in my sink, and in random corners of the house, migrating to and fro like dandelion fuzz.