#copilot-search-advertising

#copilot-search-advertising

Microsoft integrated ads into Copilot search through Performance Max campaigns and new Showroom ads, which are 25% more effective than traditional search ads by considering full conversation context rather than individual queries.

Microsoft introduced Copilot search ads, a new advertising placement option that appears beneath organic responses in Copilot search, supporting Performance Max campaigns and innovative Showroom ads with AI-powered customization.