www.theguardian.com
4 months agoMarketing
Musicians and users concerned as Universal music taken off TikTok
- TikTok and Universal Music Group (UMG) have failed to reach a new agreement, resulting in UMG music being removed from the platform.
- Users can no longer use UMG music in their videos, and UMG artists can no longer promote their own music on TikTok.
- UMG accused TikTok of bullying and intimidation in an open letter, while TikTok highlighted the platform's support of UMG artists and the potential impact on their marketing power. [ more ]