Smart TVs are capable of tracking user data, including viewing habits and app usage, which can lead to personalized advertising and content recommendations. Users may prefer to limit this tracking to protect their privacy.
Oregon allows consumers to opt out when companies collect and sell personal details gained in online transactions or simply when people log on to a website or use an app. Under the Oregon Consumer Privacy Act, residents can see what data companies keep about them, request corrections or deletion and opt out of data sales, targeted advertising and certain types of profiling. Businesses must also disclose their data practices and obtain consent before collecting sensitive information such as precise location, biometric or some health data.
