#confidential-matching

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#data-privacy

Google Implements Data Encryption in Ad Targeting

Confidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments.

Google Implements Data Encryption in Ad Targeting

Confidential matching enhances ad targeting privacy by using TEEs to encrypt data and prevent unauthorized access.

Google Implements Data Encryption in Ad Targeting

Confidential matching enables secure ad targeting while protecting personal data using Trusted Execution Environments.

Google Implements Data Encryption in Ad Targeting

Confidential matching enhances ad targeting privacy by using TEEs to encrypt data and prevent unauthorized access.
moredata-privacy

Google Ads Will Now Use A Trusted Execution Environment By Default | AdExchanger

Advertisers need to responsibly manage first-party data to adapt to growing privacy concerns in the digital ad landscape.
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