MarketingfromFast Company10 hours agoThe new competitive edge brand leaders need to knowGreat content alone is insufficient; platform algorithms reward engagement velocity, so brands must build algorithmic literacy to compete effectively.
Marketing techfromThe Drum3 months agoMicrosoft Mobile overhauls 'functional' marketing language in new partnership with Relative InsightMicrosoft Mobile uses language-analysis technology to quantify and compare its digital copy's tone and effectiveness against competitors.