#college-radio
#college-radio

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South Bay College Radio Sees a Gen Z Revival

South Bay college radio stations are experiencing renewed Gen Z interest and surging student volunteerism despite declining overall FM listenership.

A lifelong habit of actively seeking new music resists algorithmic comfort, sustains evolving taste, and seeks transformative listening experiences.

Gen Z is rediscovering and joining college radio, driving renewed student interest and measurable growth in campus station participation.

Federal funding cuts are significantly impacting college and university broadcast and radio stations, affecting their operational budgets.

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