fromFast Company
12 hours agoWhy Maxwell House coffee just changed its name to Maxwell Apartment
For a limited time, it's changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it's selling a year's supply of its specially packaged coffee for just $40 on Amazon, or what it's calling a 12-month "lease." It's the same exact coffee, just cheaper at about 10 cents less per ounce. (It also has a new name for the first time in 133 years.)
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