"For a limited time, it's changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it's selling a year's supply of its specially packaged coffee for just $40 on Amazon, or what it's calling a 12-month "lease." It's the same exact coffee, just cheaper at about 10 cents less per ounce. (It also has a new name for the first time in 133 years.)"
"Maxwell House's parent company Kraft Heinz saw net sales of about $26 billion in 2024, but it announced this month that it's splitting into two publicly traded companies about a decade after merging. The split comes as the company's total revenue and stock has fallen, and amid a wider trend away from processed foods. Kraft Heinz said the breakup would help reduce operational complexity, drive efficiencies, and allow each company the give more attention and resources to their specific portfolios."
Maxwell House is temporarily renaming itself Maxwell Apartment and offering a year's supply of specially packaged coffee for $40 on Amazon as a 12-month "lease" while supplies last. The product is the same coffee and costs about 10 cents less per ounce. The brand says customers could save more than $1,000 a year compared with daily café purchases. Ground coffee registered the highest inflation rate among consumer categories except eggs, driven by supply issues, tariffs, and volatile weather. Kraft Heinz reported roughly $26 billion in net sales for 2024 and announced a split into two public companies to reduce complexity and better focus portfolios.
Read at Fast Company
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