The Great Collapse: Insights From The 2024 Forbes CMO SummitThe evolving marketing landscape requires brands to break down internal silos to create consistent consumer experiences.
2024 Forbes CMO SummitEffective marketing requires focus on outcomes rather than just efficiency, as CMOs navigate a landscape of constant change.
Marketing That Fails To Consider The Human Context Is Out Of Context.Successful marketing requires understanding the emotional context of consumers, not just the products being offered.
The Great Collapse: Insights From The 2024 Forbes CMO SummitThe evolving marketing landscape requires brands to break down internal silos to create consistent consumer experiences.
2024 Forbes CMO SummitEffective marketing requires focus on outcomes rather than just efficiency, as CMOs navigate a landscape of constant change.
Marketing That Fails To Consider The Human Context Is Out Of Context.Successful marketing requires understanding the emotional context of consumers, not just the products being offered.
Marketing Is Facing A Reshaping, Not A ReckoningAI's absence at the CMO Summit underscores its role in reshaping marketing practices rather than threatening job loss.Adaptation is essential for marketing agencies to thrive amidst the rise of AI technology.
B2B marketing is emerging from the shadow of B2C with its own mental model of successB2B marketing is gaining significant recognition and importance among industry leaders, indicating a shift in marketing focus for the coming decade.