#click-through-rate-ctr
#click-through-rate-ctr

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

more#connected-tv

#advertising

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

19 hours ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.

more#sales-sequences

13 hours ago

Grokipedia Continues To Drop in Search Visibility And AI Search Visibility

Grokipedia might be dropping more with the March 2026 broad core update. The decline seems to be continuing with the latest broad core update.

Artificial intelligence

Podcast

fromRAIN News

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

E-Commerce

fromwww.socialmediatoday.com

ChatGPT shopping: How it works, and how to get your products listed

ChatGPT Shopping allows users to discover and purchase products directly within the chat interface, enhancing e-commerce opportunities for businesses.

#linkedin

Social media marketing

Report shows document posts on LinkedIn see more engagement

fromNeil Patel

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

fromwww.socialmediatoday.com

Report shows document posts on LinkedIn see more engagement

Native document posts on LinkedIn generate the highest engagement, surpassing image and video content.

fromNeil Patel

Intellectual property law

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.

more#linkedin

fromwww.scientificamerican.com

What the Meta and Google verdict means for social media design

Meta and Google found negligent for social media design, awarded $6 million in damages, raising legal questions about social media's safety and liability.

Growth hacking

The B2B digital marketing playbook for growth on autopilot

Companies prioritizing marketing in their growth strategy experience significantly faster growth compared to those that do not.

9 hours ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.

fromeLearning Industry

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

Media industry

fromTheWrap

Consumers' Time Spent With AI Platforms, Content to Increase 29% by 2029, Survey Finds

Consumers are preparing for increased AI content consumption, expecting to spend significantly more time on AI platforms in the coming years.

Bing Tests Larger Product Ads Format on SERP

In this test, there is a huge section of sponsored products in a double-rowed carousel along with some cards from individual websites (organic).

E-Commerce

fromNeil Patel

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

#performance-marketing

5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

Online marketing

Performance marketing: do you know your PPC from your CTR?

5 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Your most efficient campaigns might be limiting your growth | MarTech

Over-optimization in performance marketing can cap growth despite improved efficiency metrics.

more#performance-marketing

Online marketing

Performance marketing: do you know your PPC from your CTR?

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

11 hours ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

fromHubspot

How AI improves email deliverability beyond send times

AI email deliverability optimization enhances inbox placement by aligning with mailbox provider metrics like authentication, engagement, and sender reputation.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

6 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

#google-ads

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

Time-Sensitive Offers in Google Ads

Countdown customizers and promotion assets increase the likelihood that time-sensitive Google Ads messages display, creating urgency and ensuring promotional offers reach customers before expiration.

Marketing tech

About The Results Tab In Google Ads Recommendations Help Document

Marketing tech

Google Ads Calculate Your Conversion Value For New Customers

Marketing tech

Google Ads New Call and Messaging Ads Terms

Marketing tech

Acquiring Customers via Google Ads

Google Ads Performance Max Asset Group Theming

Google Ads introduces asset group theming for Performance Max campaigns, enabling quick creation of themed ad variations using AI.

Time-Sensitive Offers in Google Ads

Countdown customizers and promotion assets increase the likelihood that time-sensitive Google Ads messages display, creating urgency and ensuring promotional offers reach customers before expiration.

Marketing tech

About The Results Tab In Google Ads Recommendations Help Document

Marketing tech

Google Ads Calculate Your Conversion Value For New Customers

Marketing tech

Google Ads New Call and Messaging Ads Terms

Marketing tech

Acquiring Customers via Google Ads

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

Deliverability

The email metrics marketers are likely to get wrong | MarTech

Sales email subject lines that actually convert

Email subject lines significantly impact open rates, with 64% of recipients deciding to open based on them alone.

fromLitmus

Deliverability Myth: Why You Need to Measure Inbox Placement

High delivery rates do not guarantee inbox placement; measuring inbox placement is essential for effective email marketing.

The email metrics marketers are likely to get wrong | MarTech

Open and click rates are poor indicators of email program success and can mislead marketing teams about actual business outcomes.

Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

fromExchangewire

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

20 hours ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

fromExchangewire

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

SEO FAQs: 70+ beginner and advanced SEO questions answered

SEO is essential for improving website visibility and attracting qualified traffic.

SEO Tactics for GenAI Visibility

Traditional SEO is crucial for visibility on generative AI platforms, as low-ranked pages are often invisible to AI models.

SEO + CRO - Combining opposing concepts to attract and retain quality traffic

SEO and CRO are complementary strategies that work together to drive high-quality traffic and convert visitors into customers for sustainable business growth.

SEO FAQs: 70+ beginner and advanced SEO questions answered

SEO is essential for improving website visibility and attracting qualified traffic.

SEO Tactics for GenAI Visibility

Traditional SEO is crucial for visibility on generative AI platforms, as low-ranked pages are often invisible to AI models.

SEO + CRO - Combining opposing concepts to attract and retain quality traffic

SEO and CRO are complementary strategies that work together to drive high-quality traffic and convert visitors into customers for sustainable business growth.

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.

20 hours ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromGeeky Gadgets

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

6 days ago

Beyond likes and impressions: How measurement is unlocking the power of influencer marketing

Influencer marketing has evolved into a key component of long-term brand strategies, emphasizing the importance of measurement for campaign effectiveness.

#programmatic-advertising

New: Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

Merchants can now update their store name and domain directly in Merchant Center within Microsoft Advertising.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

more#programmatic-advertising

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromHubspot

AI content optimization: How to get found in Google and AI search in 2026

AI content optimization enhances content visibility and performance across search engines and AI answer engines, integrating traditional SEO with new optimization strategies.

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

fromIndie Hackers

6 days ago

I stopped using expensive SEO tools for simple keyword research... so I built my own

Keyword research should focus on question-based keywords for better visibility in AI-driven search.

fromSocial Media Examiner

Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS : Social Media Examiner

Creative strategy is essential for effective Facebook and Instagram ads, focusing on the right messages and formats to engage audiences.

Bing Search Ads Sponsored Label Almost Transparent

Microsoft is testing nearly invisible sponsored labels in Bing search results.

Stop Treating AEO As A Separate Discipline From SEO

AEO is a rebranded form of SEO; existing strategies remain effective for visibility in AI-driven search engines.

fromRAIN News

#conversion-rate-optimization

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

How CRO Drives Ecommerce Longevity

Diversified traffic sources and robust conversion optimization are essential for brand longevity in ecommerce.

fromSocial Media Explorer

Content Beats Design, Says CRO Pro

Testing product pages and content is crucial for ecommerce conversion optimization.

Online marketing

How Conversion Rate Optimization Boosts Sales and Business Growth - Social Media Explorer

How CRO Drives Ecommerce Longevity

Diversified traffic sources and robust conversion optimization are essential for brand longevity in ecommerce.

fromSocial Media Explorer

Content Beats Design, Says CRO Pro

Testing product pages and content is crucial for ecommerce conversion optimization.

more#conversion-rate-optimization

Online marketing

How Conversion Rate Optimization Boosts Sales and Business Growth - Social Media Explorer

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

Google Search Console Performance Report Impressions Spiking For Some Filters?

Google Search Console may have a bug causing inaccurate impression spikes, particularly with the merchant listings filter.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

fromBootstrap Creative

Fixed: Broken HubSpot Tracking in Cloned Google Ads Campaigns

Google Ads is fantastic, but it does not have a dynamic ValueTrack parameter for campaign names (like it does for {adgroupid} or {keyword}). Because Google Ads can't dynamically inject the correct campaign name, HubSpot's tracking is forced to hardcode the utm_campaign name and the hsa_cam (Campaign ID) into your tracking template at the campaign level.

Online marketing

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

fromMarketing Dive

5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

The One Metric That Tells Clients Whether Their Marketing Is Working

Client expansion over time is the most honest metric of whether marketing work truly benefits a business, reflecting confidence and trust rather than short-term performance metrics.

E-Commerce

Reclaim Traffic with Smarter Ads

AI-driven overviews and shopping agents reduce organic traffic, pushing ecommerce marketers to rely more on targeted advertising for predictable growth in 2026.

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.

fromInc

Paid Does Not Equal Ineffective

Brands should use high-quality sponsored content and invest in AI visibility to shape presence, because earned coverage alone is slow and insufficient.

Marketing learned how to grab attention, but forgot what to do with it | MarTech

Attention alone is insufficient; marketers must pair novelty-driven attention with credible, valuable substance to convert interest into sustainable success.

Meta Has A New Way To Measure Social Engagement (Because Clicks Don't Cut It) | AdExchanger

Meta is replacing click-through attribution with engage-through attribution to better measure social media's unique engagement signals like shares, likes, saves, and comments.

Is your ad campaign garbage? Read this

OOH advertising can be effective when executed thoughtfully, with clear purpose, targeted creative, and cross-channel integration; otherwise media buys risk being 'garbage'.

Attention metrics are the new marketing 'must' - here's why

Prioritize measuring and optimizing attention—actual ad viewing—across channels and creatives to improve campaign effectiveness and ROI.

fromwww.socialmediatoday.com

Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion

Google added brand-search attribution, scannable YouTube QR codes on CTV, and Hotel Center feed integration to Demand Gen campaigns to boost direct-response commerce.

Why engagement metrics matter more than sessions in AI search | MarTech

Sessions are an increasingly unreliable SEO performance metric as AI-led search reduces clicks and prioritizes outcome-based engagement over raw traffic volume.

Why AI visibility can increase direct traffic even when nobody clicks | MarTech

AI mentions increase later direct traffic by creating memory-driven “read, remember, return” behavior that functions like advertising even without clicks.