#claude-skills

#claude-skills

In this tutorial Grace Leung explains how to create an AI-supported marketing team using Claude Skills in just 16 minutes. Claude Skills are structured workflows that translate standard operating procedures and brand guidelines into repeatable AI-driven processes. These workflows can handle tasks such as content creation, data analysis, and campaign management, allowing teams to maintain consistency while saving time for higher-level strategic work.

When Anthropic introduced Claude Skills, they demonstrated how specialized instruction sets could transform AI assistants into domain experts. But not every developer can use Claude at work. Many companies have IT restrictions or security policies that prevent the use of a large LLM like Anthropic's. Or they may just want to avoid context-switching between a million different AI tools. Count me as one of those devs.

Product design is all about process. The better your workflow is organized, the more predictable your outcomes become. Claude Skills is a powerful tool that lets you turn repetitive thinking and analysis into reusable, reliable workflows, so your impact scales far beyond one-off prompts. In this article, I'll show how product designers can use Claude Skills to automate & standardise common workflows, such as analysing user interview transcripts during user research.