#chrome-eyeliner

#chrome-eyeliner

Data from Spate shows that beauty's top 10 brands by TikTok views growth during the first quarter of 2026 were catalyzed almost entirely by paid content rather than organic virality.

L'Oréal's Laetitia Raoust discusses the marketing tensions that keep her awake at night, including the challenges of influencer advocacy and the complexities of retail media.

I got fired, which is a good thing. And I didn't know what I was going to do. It was the first time in so many years.

"With women's sports finally having its moment, we really wanted to be a part of that cultural conversation," said Ipsy chief marketing officer Stacey Politi. "The WNBA really is leading the way in women's sports in this moment."

My sh*t was chopped suey. There was the at-home bleaching in my early 20s, then the breakage, and finally returning to the recipes I grew up with.

M.A.C's new Lipglass Cushion High-Pigment Lip Oil is a modern take on the classic Lipglass, offering high shine and intense color payoff.

"Fragrance, for instance, is pulling back. Instead of room-filling florals, it's jasmine and orange blossom worn closer to the skin, like in Orebella and Parfums de Marly's newest drops."

Like those, it scours our culture's incessant preoccupation with physical beauty, both the lusting for it and the lengths we will go to get and keep it. But The Beauty possess a mind of its own as it expounds on rich themes that Murphy's been interested in, mixing humor with black humor while he comments on sinfully glamorous lifestyles and the dark side of human nature and desire.

Microsphere powder is the magic behind that effect - it not only makes the formula feel silkier and easier to blend, but also gives it that signature powder dry down, diffusing light and making everything look airbrushed.

At the 98th Annual Academy Awards at the Dolby Theatre in Los Angeles, celebrities showed up with nails that were just as attention-grabbing as a perfectly executed red lip or Old Hollywood hairstyle. Some stars went all out with statement manicures to match their black-tie ensembles.

Yes, the purply-pink hue of a 1990s mother-of-the-groom's duster coat is now the height of chic on cheeks, lips and even eyes. It's just euphemistically called cool toned, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures.

In 1994, when the grunge aesthetic gripped the nation (chokers, combat boots), the make-up artist Heidi Morawetz created Le Vernis Rouge Noir. There and then, backstage at Chanel's Autumn/Winter ready to wear show, she mixed black and reds until the shade emerged - a perfect blend of rebellion and conformity; not too black, not too red, not too bold, and not too boring.

Take, for instance, the grunge-y eyeliner at both Marc Jacobs and Ashlyn, where dramatic black waterlines added '90s-inspired edge. Or the voluminous hairstyles at Collina Strada and Ralph Lauren, both of which embraced the "undone" beauty movement. Many runways have also leaned into a lived-in look for hair and glam - a welcome aesthetic for cool girls and makeup novices alike.

Basically, it's what happens when the siren versus doe eyes debate calls a truce - which, in an internet landscape obsessed with beauty standoffs, actually feels like the winning move. Softness has been having a moment across trends (see: blurred lips, ghost lashes, and everything described as "diffused"), after all. As spring leans into makeup that looks alive, the baby deer style feels like a natural next step. It's sweet but not too innocent, wide-eyed with a slightly sharper edge.

Looking more put-together doesn't always come down to big purchases or dramatic changes. More often, it's the small upgrades that quietly do the heavy lifting - a better beauty tool, an impactful accessory, or one product that makes everything else work harder. This list is full of affordable finds that look and feel a little bougie, even though they're surprisingly cheap. Each one earns its spot by making you look more polished, more pulled together, or just slightly more expensive than you actually are.

Stylist and writer Orla Dempsey tried on some ties for a week, following a big fashion trend for 2026 and following in the footsteps of some famous faces

On TikTok, many people are pulling beauty inspo from these cute (and slightly creepy) toys, which were originally released in 1972. Blythe dolls have big eyes, pouty lips, and perfect makeup, plus really fun outfits, hairstyles, and accessories. Because there are so many versions of the doll - think a Fenty-level range of skin tones - it's said that everyone has a Blythe that looks exactly like them.

Last week, Berlin-based sustainable customisation brand L.A.M.E.official made a splash at Berlin Fashion Week with the unveiling of their latest collection. As part of the launch of their online shop, the show captivated audiences by celebrating collaboration, movement, and self-expression. Featuring dynamic dance performances and individually styled looks co-created with each model, the event showcased the brand's commitment to inclusivity and creativity.

The appointment of Roan all grunge glitters, colourful face jewels and clumpy mascara celebrates the experimental, edgy and playful Mac aesthetic, and signals what may be the end of what industry figures often describe as the beige buffet of post-Covid fashion and beauty. Oh, the relief in seeing the back of all-over camel, in enjoying makeup textures other than perfectly smooth and glassy, the joy in a glinty eyelid or gemstone applied haphazardly and for no other reason but fun.