#channel-partnerships

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#cybersecurity-marketing #brand-purpose #buyer-experience #cloud-software-group #workspace-technology
Information security
fromThe Drum
4 months ago

4 unique ways to market in the world of cybersecurity

Cybersecurity marketers must articulate clear brand purpose, cultivate channel partnerships, leverage in-person opportunities, and simplify buyer experience to drive pipeline and revenue.
Software development
fromChannelPro
8 months ago

Channel focus: All you need to know about Citrix's partner program

Citrix, now part of Cloud Software Group, focuses on recurring, consumption-based workspace and networking software revenues delivered via cloud, DaaS, security, and partner channels.
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