#celebrity-media-engagement

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Marketing
fromFortune
12 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
#social-media
fromNature
4 days ago
Mental health

Is social media addictive? Why a formal diagnosis is still out of reach

Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Mental health
fromNature
4 days ago

Is social media addictive? Why a formal diagnosis is still out of reach

A California trial awarded $6 million for social media addiction harm, but researchers question the validity of labeling social media use as addiction.
Digital life
fromwww.theguardian.com
3 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Social media marketing
fromForbes
2 days ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Startup companies
fromwww.businessinsider.com
11 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
London music
fromwww.bbc.com
13 hours ago

Keir Starmer 'concerned' over Kanye West UK festival dates

Kanye West's headlining at Wireless Festival raises concerns due to his history of antisemitic remarks and actions.
fromwww.theguardian.com
1 day ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#creator-economy
fromForbes
6 days ago
Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
fromForbes
4 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

fromDigiday
1 week ago
Marketing

Joint signings highlight growing convergence between creator and Hollywood agencies

fromVariety
3 weeks ago
Marketing

Creators Go Pro: Digital Stars Bank Brand Bucks While Talent Agencies and Support Firms Proliferate

Growth hacking
fromForbes
6 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Media industry
fromForbes
4 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromDigiday
1 week ago

Joint signings highlight growing convergence between creator and Hollywood agencies

Agencies are evolving representation models to diversify talent and revenue streams, focusing on multi-hyphenate creators.
Marketing
fromVariety
3 weeks ago

Creators Go Pro: Digital Stars Bank Brand Bucks While Talent Agencies and Support Firms Proliferate

The NBA invited 200 creators to All-Star Weekend with exclusive access, reflecting how brands now require creator strategies for marketing success.
SF LGBT
fromQueerty
1 day ago

Benson Boone flexes, Olaf falls & Elizabeth Taylor swag: 10 things we're obsessed with this week - Queerty

LGBTQ+ news in Q1 featured entertainment, pop culture, and charitable initiatives, including Elizabeth Taylor-themed merch benefiting the AIDS Foundation.
Intellectual property law
fromABA Journal
2 days ago

TikTok creator sued by immigration firm, accused of making defamatory comments online

A TikTok creator is being sued for defamation by an immigration law firm over alleged false statements made online.
#openai
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
2 days ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
2 days ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
#blake-lively
Television
fromVulture
1 day ago

Blake Lively Speaks About 'Unfathomably Painful' Lawsuit

Blake Lively expresses gratitude for the court's ruling allowing her case against Justin Baldoni to proceed to trial, emphasizing the importance of speaking up against retaliation.
Law
fromThe Independent
2 days ago

Blake Lively pledges to continue Justin Baldoni lawsuit after harassment setback

Blake Lively will continue her lawsuit against Justin Baldoni despite most claims being dismissed, focusing on retaliation and breach of contract.
Television
fromVulture
1 day ago

Blake Lively Speaks About 'Unfathomably Painful' Lawsuit

Blake Lively expresses gratitude for the court's ruling allowing her case against Justin Baldoni to proceed to trial, emphasizing the importance of speaking up against retaliation.
Law
fromThe Independent
2 days ago

Blake Lively pledges to continue Justin Baldoni lawsuit after harassment setback

Blake Lively will continue her lawsuit against Justin Baldoni despite most claims being dismissed, focusing on retaliation and breach of contract.
Music production
fromIndieWire
3 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
#tiktok
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
Film
fromVariety
4 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
Games
fromTechCrunch
5 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Marketing
fromAdExchanger
6 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Social media marketing
fromTheWrap
5 days ago

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.
#kris-jenner
Marketing tech
fromForbes
2 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Boston Celtics
fromMashable
2 days ago

Do you know ball? Inside the internet's most obsessive basketball debate.

Ball knowledge in basketball transcends trivia, encompassing a deeper understanding of the game's systems and player roles.
E-Commerce
fromVogue
2 days ago

Can TikTok Shop Help Mac Cosmetics Gain Momentum?

Mac Cosmetics has launched on TikTok Shop to connect with 1 billion users amid declining sales in traditional retail.
Pittsburgh Steelers
fromABC7 Los Angeles
3 days ago

Kane Brown, Wiz Khalifa and Bret Michaels to headline NFL Draft Entertainment Series

The NFL Draft Entertainment Series will feature Kane Brown, Wiz Khalifa, and Bret Michaels in Pittsburgh from April 23 to 25.
Healthcare
fromVulture
3 days ago

The Pitt's Irene Choi Wants to Borrow Joy's IDGAF Badge

Joy Kwon prioritizes her well-being over the pressures of the ER, highlighting the issue of burnout among medical professionals.
fromLos Angeles Times
3 days ago

Commentary: Spencer Pratt is sharing a Miami sound machine ad. It won't play in LA.

The AI-animated music video praising Spencer Pratt features lyrics like 'Latinos for Pratt we're singing/Because we're tired of this dirty beat,' but the musical style is more Miami and Cuban than reflective of L.A.'s Latino heritage.
Los Angeles
Podcast
fromTheankler
5 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
fromFast Company
4 days ago

A Vegas showgirl just sued Taylor Swift-and Swifties are not having it

"Over the course of a decade, CONFESSIONS OF A SHOWGIRL grew into a brand encompassing performances, writing, and digital media-built by one person, city by city, and show by show."
NYC music
Growth hacking
fromwww.businessinsider.com
4 days ago

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.
Privacy professionals
fromExchangewire
4 days ago

Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia's Social Media Ban; California Defies Trump on AI Demands - ExchangeWire.com

Australia's eSafety Commission warns major social media platforms are failing to enforce the under-16 social media ban.
UK politics
fromwww.independent.co.uk
5 days ago

MPs call for booming' influencer industry to be officially recognised

The Independent emphasizes the importance of accessible journalism and the recognition of the online creator economy for financial support and growth.
Marketing
fromFortune
9 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
#instagram
fromBGR
4 days ago
Social media marketing

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Social media marketing
fromBGR
4 days ago

Instagram Finally Found A Premium Feature You Might Want - And It's A Little Creepy - BGR

Instagram is a major revenue source for Meta, generating $71 billion by 2025, and is testing a subscription service with new features.
fromVogue
1 week ago

Who Won Awards Season on Social Media?

These red carpet appearances offered designers the chance to show the world their new direction and make a statement, as the most important audience isn't just those who tune into the ceremonies.
Fashion & style
Music production
fromLos Angeles Times
2 days ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Marketing tech
fromDigiday
2 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
#video-marketing
fromSfgate
1 day ago
Marketing

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromSfgate
1 day ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Television
fromMiami Herald
2 days ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Media industry
fromDigiday
4 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Social media marketing
fromWCVB
1 day ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
Television
fromVulture
2 days ago

Dakota Mortensen Edited Out of Vanderpump Villa

Disney canceled Taylor Frankie Paul's season of The Bachelorette and Dakota Mortensen will be edited out of Vanderpump Villa.
Media industry
fromEntrepreneur
3 days ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Digital life
fromWIRED
4 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
fromRAIN News
1 week ago

iHeartMedia / Tik Tok alliance sought to reinvent album releases

The initiative aspires to create 'a new blueprint for artist launches moving forward.' This partnership integrates fan interaction, live broadcast distribution, and platform-native amplification.
Music production
fromTechdirt
3 days ago

Meta Caves To The MPAA Over Instagram's Use Of 'PG-13,' Ending A Dispute That Was Silly From The Start

Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'
Social media marketing
fromThe Cut
4 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Television
fromBustle
3 days ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
fromTechCrunch
4 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
#public-relations
Marketing
fromFast Company
3 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
6 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromFast Company
3 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
6 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Social media marketing
fromTechCrunch
3 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
#influencer-marketing
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Podcast
fromThe Drum
4 weeks ago

Creators everywhere: the rise of influencers and creative collaboration

Influencer marketing requires transparent disclosures, long-term relationship building, and centralized strategies to navigate evolving regulations and maximize social media impact.
Marketing
fromDigiday
6 days ago

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.
Marketing
fromThedrum
2 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Social media marketing
fromThedrum
1 month ago

The Relationship Between Content Creators, Influencer Marketing And The Music Industry

Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Marketing
fromForbes
3 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Media industry
fromFast Company
2 weeks ago

The 'bestie-fication' of media is doing a disservice to everyone

Influencers are increasingly replacing traditional journalists in interviews, leading to a shift in entertainment journalism and interview dynamics.
Humor
fromwww.mediaite.com
1 month ago

TikToker Hires Fake Tom Cruise to Come To His House And It Gets Awkward Fast

TikToker Chase Hofer hired a Tom Cruise impersonator to perform privately in his home, creating an awkward and viral moment that accumulated 5.6 million views.
#celebrity-culture
Media industry
fromThe Atlantic
2 weeks ago

How Long Is 15 Minutes of Fame, Really?

Celebrity fame is temporary and transient, unlike hereditary royalty, with most stars eventually fading into obscurity despite efforts to maintain relevance.
Media industry
fromThe Atlantic
2 weeks ago

How Long Is 15 Minutes of Fame, Really?

Celebrity fame is temporary and transient, unlike hereditary royalty, with most stars eventually fading into obscurity despite efforts to maintain relevance.
Marketing
fromInc
1 week ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Social media marketing
fromBenzinga
5 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Media industry
fromDigiday
3 weeks ago

The in-house entertainment studio is having its social media team moment

Major brands are building in-house entertainment studios with dedicated executives and production teams, mirroring how social media teams emerged as essential corporate functions a decade ago.
Psychology
fromYoga Journal
2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.
Marketing
fromForbes
3 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Marketing
fromTheWrap
3 weeks ago

Top Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | Video

Hollywood studios increasingly embrace brand integration in film and television to offset production budget cuts, with audiences accepting placements when executed authentically and organically.
fromHer Campus
3 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Marketing
fromBusiness Insider
2 months ago

Here's why you're seeing more A-list celebrities in ads than ever before

US brands spent over $1 billion on celebrity ad talent in 2025, with pay guarantees up 47% since 2019 as CMOs push for measurable results.
fromDigiday
1 month ago

Despite flight to fame, celeb talent isn't as sure a bet as CMOs think

Nearly two-thirds (63%) of Super Bowl ads featured one or more celebrity talents this year, according to data from TV measurement company iSpot. Back in 2011, only around a quarter of ads included an A-lister, but a reliance on Hollywood names has been typical of Big Game ads since the start of this decade. It's part of a broader pattern. The "built-in affinity" a top name can bring means it's "an easy place to go," said Mike Hayward, chief creative officer at agency Copacino Fujikado.
Marketing
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