Taylor Swift's appearance on the "New Heights" podcast with Travis and Jason Kelce garnered significant attention, reaching more than 10 million views within 17 hours, breaking the previous record of 8.6 million views. Kylie's comments about losing her record highlighted the humorous reaction among fans. Swift's choice to appear on a podcast instead of traditional media indicates a changing landscape in celebrity engagement, where a friendly space for dialogue has emerged. PR professionals suggest Swift will likely avoid mainstream media interviews in the future.
Swift's appearance on the "New Heights" podcast attracted 1.3 million live viewers and surpassed 10 million views within 17 hours, breaking the previous record set by Jason's wife.
Kylie Kelce expressed her amusement over losing the recording title, saying, "I love that for me" and found it entertaining to watch the internet react to Swift's podcast appearance.
The significant viewership numbers reflect a trend where major personalities, like Swift and Trump, are opting for podcasts over traditional media interviews, showcasing a shift in media engagement.
Jessica Testa noted Swift's infrequent interviews, emphasizing that her first podcast chat being with her partner aligns with her reluctance to engage with mainstream media.
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