#cedara

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Exchangewire
2 weeks ago
Marketing

Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube

Brands can now measure carbon impact of YouTube campaigns and reduce emissions through Pixability-Cedara partnership. [ more ]
Exchangewire
3 months ago
Marketing

Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost

Multilocal has launched a CarbonSmart solution to deliver low-emission ad campaigns, validated by Cedara.
By using win-rate match technology, Multilocal can deliver 80% fewer carbon emissions per campaign while increasing performance. [ more ]
Exchangewire
4 months ago
Marketing tech

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

VIOOH announces partnership with Cedara to measure and publicly share its carbon emissions per ad impression.
VIOOH's carbon emissions per ad impression in 2022 were 0.28 grams CO2e, below the Cedara ad platform benchmark of 0.34. [ more ]
Exchangewire
3 months ago
Marketing tech

Cedara & Assertive Yield Join Forces to Drive Publishers Towards Net Zero Emissions

Cedara and Assertive Yield have partnered to help publishers achieve net zero emissions.
This collaboration allows publishers to optimize bid requests and reduce their carbon footprint while attracting brands and agencies focused on sustainable advertising practices. [ more ]
Exchangewire
5 months ago
Marketing

One10 Announces Strategic Partnership with Cedara to Support Sustainability & Net Zero Commitments

One10, a leader in performance improvement solutions, has partnered with Cedara to address carbon measurement and reduction strategies in the events industry.
One10 has mapped its carbon footprint with Cedara and verified its GHG inventory with KERAMIDA, meeting Microsoft's Supplier Code of Conduct for annual carbon reporting.
The partnership will empower One10's clients to take meaningful steps towards a greener future. [ more ]
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