From the start, Nothing was designed to be an antidote to Apple and its omnipresent AirPods. While Apple focused on a sort of all-purpose minimalism, Nothing adopted a hallmark transparent look that, if not altogether disparate (both pairs of wireless earbuds have a similar stem design), at least gave its Ear products a unique design language. That quest for being different extended into features, too. In 2023, Nothing introduced personalized EQ, giving it a visual and technological difference over Apple's AirPods