fromTearsheet
2 weeks agoThe Loyalty Flywheel: How Truist is turning its new business card into a relationship engine - Tearsheet
As competition for SMB loyalty intensifies, financial institutions are rethinking where the first touchpoint begins. Increasingly, that entry point isn't a checking account or a loan - it's a card. Truist's recent launch of its Business Premium Visa Infinite card fits squarely into that evolution. The super-regional bank is using the card as a relationship anchor: a gateway into an ecosystem of payments, working capital, and treasury solutions built around how small businesses operate.
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