#build-vs-buy

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#openai #internal-tools #saas-competition #agency-strategy #proprietary-technology #differentiation #fintech
Software development
fromBusiness Insider
1 month ago

OpenAI dishes more details on its internal AI software tools, including a sales assistant and customer service agent

OpenAI uses internal workplace tools—GTM Assistant, OpenHouse, and Support Agent—and may consider commercializing them while continuing to rely on third-party enterprise software.
Marketing tech
fromAdExchanger
2 months ago

To Build Or Not To Build: 5 Agency Tips For Strategic Tech Investment | AdExchanger

Agencies that invest in proprietary technology can create lasting differentiation and better client outcomes, provided they have vision, resources, and execution capability.
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