fromSearch Engine Roundtable
2 days agoPew: Searchers Much Less Likely To Click On Links In Google Search Results With AI Overviews
Google users who encounter an AI summary are less likely to click on links to other websites than users who do not see one. Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).
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