Magna: US ad spending rebound gathers force beyond cyclical events
U.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.
McKinsey: CMOs feel unprepared as duties pile up
Marketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.
What marketing decisions are behind the making of Super Bowl ads?
Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.
12 Leading Strategies to Build a Brand with Facebook
Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
5 Key Takeaways From Google's API Leak to Boost Your Company's Search Ranking
Building a strong brand and focusing on user experience are key factors impacting search rankings according to leaked Google API documents.
Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games
Ilona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.
Magna: US ad spending rebound gathers force beyond cyclical events
U.S. ad spending forecast raised to 11.4% growth, totaling $377 billion, aided by economic conditions and events like the Olympics and elections.
McKinsey: CMOs feel unprepared as duties pile up
Marketing leaders face increased responsibilities, especially with AI integration, yet only a small percentage feel prepared for these changes.
What marketing decisions are behind the making of Super Bowl ads?
Vuori's Super Bowl ad emphasizes brand building over immediate sales, reflecting a shift in marketing strategies towards digital engagement.
12 Leading Strategies to Build a Brand with Facebook
Facebook is still the most popular social media platform with 2.1 billion daily users, offering significant potential for brand exposure and engagement.
5 Key Takeaways From Google's API Leak to Boost Your Company's Search Ranking
Building a strong brand and focusing on user experience are key factors impacting search rankings according to leaked Google API documents.
Ilona Maher: how a US rugby sevens player became one of the biggest stars of the Games
Ilona Maher, a standout in Olympic women's rugby sevens, leverages social media to build her brand and elevate the profile of female athletes in lesser-known sports.
What Entrepreneurs Should Know About Creating a Standout Brand
Building a strong brand through unique visual identity and customer connection is crucial for driving business growth.
Out-of-home advertising: The unsung hero of brand-building?
OOH advertising offers a unique combination of broad reach with local impact, reaching 98% of the UK population every week.
OOH advertising allows for geographically targeted campaigns, offering strategic ad placements in key locations where a specific audience can be reached.
Beauty Is in My DNA-Here's How I Built 2 Multimillion-Dollar Makeup Empires
Toni Ko founded Nyx Professional Makeup to create affordable cosmetics with high-end packaging and quality.
Ko emphasizes the importance of finding solutions, being creative, trend forecasting, and having a strong narrative in building a successful brand.
Create your free Buffer account today
Buffer is a values-driven company that provides affordable marketing tools
Buffer is recommended by a founder and marketing director
What Brands Need to Know About Creator Marketing in 2024
The creator economy is estimated to be worth $21 billion and is becoming a critical component of brand building.
Brands are increasingly investing in creators, with 92% planning to increase their spending on creators in 2024.
Consumers trust creators when making purchasing decisions, with a majority turning to creators over social media ads and celebrities.