#box-office-impact

#box-office-impact

An Oscar is worth campaigning for. The box office bounce accounts for, on average, $39m (29m) for a film that is nominated for and then wins the best picture award, depending on where it is in its theatrical release cycle. An Oscar can be career-changing for below-the-line crew, and life-changing for an actor or director.

With Christopher Nolan's "The Odyssey" on the horizon, Phoenix Theatres is now looking to put in its own 70mm projector at one of its nine locations. Already the theater being converted has newly-added heated recliners, a black box aesthetic, and waterfall curtains, all to make the experience for that very movie and others beyond it unique in the region. "You're offering something that's really extremely unusual. And also, I think it's sought after by a younger clientele who's intensely interested," Hohman told IndieWire.