#book-announcement

#book-announcement

UX research can take so much of the guesswork out of the design process! But it's easy to forget just how different people are and how their needs and preferences can vary. We can't predict the needs of every user, but we shouldn't expect different people using the product in roughly the same way.

"I will say that I've become so focused and obsessed with writing this book. It's like that feeling of having a crush or when you're first, like, obsessed with someone, and you're just thinking about it nonstop."