What marketers need to know about activists' 'digital guillotine' on TikTok & Instagram#Blockout2024 movement targets celebrities for silence on Gaza, impacting engagement and ad revenue.
Why are social media users blocking celebrities over Israel's Gaza war?Social media movement #Blockout2024 emerged post Met Gala in response to celebrities' silence or support for Gaza war.
What marketers need to know about activists' 'digital guillotine' on TikTok & Instagram#Blockout2024 movement targets celebrities for silence on Gaza, impacting engagement and ad revenue.
Why are social media users blocking celebrities over Israel's Gaza war?Social media movement #Blockout2024 emerged post Met Gala in response to celebrities' silence or support for Gaza war.