#beverage-customization

#beverage-customization

Dutch Bros' customized Rebel energy drinks account for 25% of sales profits, making the chain the third largest coffee company in the U.S. with $1.6 billion in total revenue.

Dutch Bros offers customizable sweetness levels through a scale of quarter sweet, half sweet, standard, and extra sweet, achieved by adjusting syrup measurements in 1-ounce scoops.

Wawa offers 27 customizable cream smoothies; a taste test ranking 16 options reveals mint as least favorite and others as superior based on flavor complexity, texture, and ingredient creativity.

Dutch Bros chocolate milk is a versatile, underrated menu item that appeals to non-coffee drinkers and can be customized with various syrups and toppings for creative flavor combinations.