Marketing tech
fromFast Company
18 hours agoIn the age of AI agents, your customer may still buy from you, but they may no longer visit you
The rise of AI agents is shifting customer interactions away from traditional company-controlled interfaces.
#behavioral-profiling
#behavioral-profiling
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Business intelligence
fromEntrepreneur
7 hours agoHow AI Is Fixing a Costly Problem Most Businesses Ignore
AI accurately forecasts storage needs, helping businesses avoid overspending and running out of storage.
Marketing
fromMarTech
1 day agoWhy AI-driven creative is failing and how to fix it | MarTech
AI slop reflects consumer backlash against generative technologies, urging brands to balance innovation with authenticity to maintain trust.
Psychology
fromSilicon Canals
2 days agoResearch suggests that high intelligence doesn't protect against bad decisions - it makes people better at constructing convincing justifications for the bad decisions they were already going to make - Silicon Canals
Higher intelligence can lead to greater polarization rather than alignment on contested facts.
Psychology
fromSilicon Canals
1 day agoPsychology says people who want to change their lives but never start aren't lazy - they're waiting for a feeling of readiness that behavioral science confirms almost never arrives on its own - Silicon Canals
Feeling ready to act is often a byproduct of taking action, not a prerequisite.
Social media marketing
fromLindsey Gamble
1 day agoMeta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble
Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
fromSearch Engine Roundtable
3 weeks agoAI Mode Results Personalized to User Behavior
AI Mode can use your previous conversations, along with places you've searched for or tapped on in Search and Maps to deliver more relevant options, personalized to you. So if AI Mode infers that you have a preference for Italian food, plant-based meals, and places that have outdoor seating, you may get results suggesting options like these.
Privacy technologies
Marketing tech
fromAdExchanger
9 hours agoNorthbeam Adds The Third Leg Of The Attribution Stool With Incrementality Testing | AdExchanger
No single ad measurement methodology is effective for brands with multiple sales points, necessitating a triangulation approach using MTA, MMM, and incrementality testing.
fromExchangewire
12 hours agoHappydemics Launches 'In-Flight Mode' to Optimise Brand Outcomes While Campaigns Are Still Airborne
In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.
Marketing tech
E-Commerce
fromForbes
1 month agoAI Shopping Assistants Now Decide What You Buy
Smart shopping assistants use behavioral data beyond clicks to make purchasing decisions for consumers, reshaping retail competition and raising questions about whether recommendations prioritize profit over customer interests.
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