#beckham-family-feud

#beckham-family-feud

This may be the moment where David and Victoria have to relax their brand's grip on the next generation for fear of a repeat

The video posted Monday on TikTok showed Cruz, his girlfriend Jackie Apostel, older brother Romeo and Romeo's girlfriend Kim Turnbull seeming to mock the family drama by mouthing along to the instrumental opening of "On The Block," a 2021 song by Lil Maru. The caption on the video read simply, "Imagine hating and we're just here like." Cruz's video wasn't loading on TikTok at publication time, but you can see what was going on via an X share from user @LucyLuMerrygold.

In some ways it's good, in some ways it's annoying, because we've never had that much time together. I like everything in order, he's a bit more laid-back. He would probably say that, but I would say he needs telling sometimes.

A child is born. Before they even landed Earthside, in the language of Instagram, a scan of them as a foetus in utero was uploaded to a waiting audience. The room in which they will sleep the pale pastel paintwork, the carefully curated nursery furniture is all there, ready, waiting: an advertorial empty of its model. Then comes the photo of the baby being born, held aloft to their audience while still covered in vernix, eyes not yet open, their mother smiling, hair perfect.