Aldi doesn't quite fit into the traditional American supermarket model. Sure, it's the most popular grocery store according to consumers, but it still feels like those of us who are regular Aldi shoppers are not just a demographic; it's a community. There are numerous reasons to sing the praises of the German marketplace; it's affordable, innovative, and offers a variety of appealing products at extremely competitive prices. For those who love the hunt of food shopping, it's a staple.
If you're lucky enough to be catching Coldplay at Wembley in the coming weeks, you're part of what's set to be a record-breaking crowd - once they complete their 10 nights in the northwest London stadium, the band will officially have played more gigs there in a single tour than anyone else. In short, by going to one of these shows, you're helping make history.