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#ad-tech
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Marketing tech
fromDigiday
4 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
more#ad-tech
Marketing
fromThedrum
13 hours ago

Building a successful e-commerce business in 12 months, fuelled by gamification

Gamification significantly enhances e-commerce performance by improving customer engagement and conversion rates for brands like Ecooking.
Podcast
fromThedrum
2 hours ago

Why It's Time to Add Podcasts to Your Advertising Mix

Podcasts have rapidly gained popularity, especially among young adults, offering brands unique opportunities for integrated advertising.
#digital-advertising
Online marketing
fromIndependent
19 hours ago

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.
Marketing tech
fromRAIN News
4 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
4 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromInc
1 week ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Online marketing
fromIndependent
19 hours ago

Why your AI assistant is suddenly selling to you

Sponsored chats are transforming digital advertising by integrating promotions into conversations with large language models.
Marketing tech
fromRAIN News
4 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromAdExchanger
4 days ago

Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age | AdExchanger

Understanding attribution in digital advertising is challenging, especially with AI's impact on measuring performance.
Marketing tech
fromInc
1 week ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
more#digital-advertising
Growth hacking
fromEntrepreneur
1 day ago

AI Won't Improve Your Marketing - Unless You Do This First

AI enhances content production but requires a strong strategy for effective engagement and conversions.
fromThedrum
1 day ago

YouTube traffic campaigns achieve 43% reduction in cost-per-session

Norse Atlantic Airways needed to drive high-quality sessions to its site to engage prospects across various channels, boosting brand consideration while managing high CPMs from current strategies.
European startups
Deliverability
fromThedrum
16 hours ago

How a Modern Twist on Direct Mail Can Better Engage Customers

Direct mail enhances digital advertising effectiveness and can be optimized through technology for better audience engagement.
Social media marketing
fromokmagazine.com
1 day ago

Social Media First: The New Strategy for Global Brand Growth

Social media enables micro-brands to build audiences and test demand before entering new markets, shifting traditional international business models.
Media industry
fromVariety
1 day ago

TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go?

Traditional TV ad spending is declining as streaming services gain popularity and advertisers shift focus.
E-Commerce
fromEntrepreneur
2 days ago

Online Brands That Ignore This Type of AI Will Lose Customers

Agentic commerce allows AI agents to autonomously manage the entire online shopping journey for consumers.
EU data protection
fromExchangewire
2 days ago

Digest: DSP Bedrock Platform Pilots Index Exchange's Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC Ads

Index Exchange launches Index Cloud to enhance programmatic auctions, while CFA sues Meta for allowing scam ads, and Radiocentre opposes BBC advertising.
Digital life
fromForbes
5 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
#media-planning
Marketing tech
fromAdExchanger
1 day ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromExchangewire
3 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
Marketing tech
fromAdExchanger
1 day ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Media industry
fromExchangewire
3 days ago

The Measurement Blind Spot

Media planning often prioritizes measurable metrics over actual consumer behavior, leading to ineffective strategies in a fluid media landscape.
more#media-planning
#generative-ai
Marketing
fromThe Globe and Mail
13 hours ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Marketing tech
fromHubspot
2 days ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
Marketing
fromThe Globe and Mail
13 hours ago

AI-generated ads get attention, but is it the good kind?

Brands are cautiously using generative AI in advertising due to risks of public backlash and potential infringement on intellectual property.
Marketing tech
fromHubspot
2 days ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
more#generative-ai
Music
fromAV Club
1 week ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Growth hacking
fromForbes
2 days ago

Delivering Content At Scale With AI: 4 Ways To Maintain Control

Establishing a gold source content foundation is essential for scalable, consistent, and personalized content delivery in marketing.
#ecommerce
more#ecommerce
Deliverability
fromVerticalResponse
6 days ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
#advertising
Marketing tech
fromForbes
2 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromExchangewire
1 day ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromAdExchanger
3 days ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromDigiday
1 week ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromForbes
2 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromExchangewire
1 day ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromAdExchanger
3 days ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromDigiday
1 week ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
more#advertising
#content-marketing
Marketing
fromThedrum
2 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
Marketing
fromThedrum
2 days ago

Connect and power up: the key to supercharging your content marketing

Authentic content marketing requires integration across teams to create a connected brand experience and optimize the customer journey.
more#content-marketing
#youtube
Online marketing
from9to5Google
1 day ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
2 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Online marketing
from9to5Google
1 day ago

YouTube ads surface in subscriptions feed as side-by-side ads hit more live content

YouTube is rolling out side-by-side ads and ads in the subscriptions feed, changing user experience significantly.
Marketing tech
fromAndroid Authority
2 days ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
more#youtube
Growth hacking
fromEntrepreneur
4 days ago

5 Mistakes That Are Quietly Destroying Your AI Visibility

Generative engine optimization relies on traditional trust signals, yet teams often make mistakes by treating it as a separate discipline from SEO.
Marketing
fromEMARKETER
2 days ago

Marketers know what personalization looks like, they just can't produce enough of it

78% of marketers need more personalized content than they can produce, highlighting content capacity as the primary challenge in personalization.
#seo
Online marketing
fromForbes
2 days ago

The Content Graveyard: How Law Firms Can Revive Dead Webpages

Reviving dead content on websites can transform it into valuable assets and improve SEO without creating new content.
Online marketing
fromForbes
2 days ago

The Content Graveyard: How Law Firms Can Revive Dead Webpages

Reviving dead content on websites can transform it into valuable assets and improve SEO without creating new content.
more#seo
Media industry
fromAdExchanger
1 week ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
Online marketing
fromThedrum
3 days ago

Mistakes to avoid when A/B testing

A/B testing optimizes website conversion rates by comparing a variant against a control to determine which performs better.
Marketing
fromThedrum
2 days ago

10 common mistakes that reduce your communications ROI (and how to fix them!)

Aligning communications strategies with business vision and sales activity is crucial for maximizing ROI.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Video: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads & More

Google announced significant updates regarding search ranking volatility, SEO practices, and new features in Google Ads and Microsoft Advertising.
Marketing
fromThedrum
2 days ago

Key steps you can take to avoid asset wastage

Adopting a one-world, many-mindsets approach enhances localization, saving costs and preventing asset wastage in global marketing campaigns.
#google-ads
Marketing tech
fromMarTech
1 week ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromMarTech
1 week ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
fromThe Drum
4 days ago

Optimizing Your B2B Marketing Strategy with Video

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.
Marketing
#mobile-advertising
Marketing tech
fromThedrum
18 hours ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.
Marketing tech
fromForbes
5 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
Marketing tech
fromThedrum
18 hours ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.
Marketing tech
fromForbes
5 days ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
more#mobile-advertising
fromSearch Engine Roundtable
4 days ago

Google Shopping Showing More Shopping Ads

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.
Online marketing
Marketing tech
fromComputerworld
1 day ago

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.
#b2b-marketing
Marketing tech
fromForbes
1 day ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing tech
fromForbes
1 day ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
more#b2b-marketing
Online marketing
fromThedrum
5 days ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
Online marketing
fromThe Drum
5 days ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing tech
fromExchangewire
1 day ago

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.
Marketing tech
fromMarTech
1 day ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.
Online marketing
fromEntrepreneur
1 week ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
Marketing tech
fromExchangewire
1 day ago

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.
Marketing tech
fromDigiday
2 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromThe Conversation
1 day ago

You probably wouldn't notice if an AI chatbot slipped ads into its responses

AI chatbots are being used for covert advertising, influencing user choices without their awareness.
Marketing
fromThe Drum
3 weeks ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromExchangewire
2 days ago

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
#chatgpt
Marketing tech
fromAdExchanger
2 days ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromAdExchanger
2 days ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
more#chatgpt
#ai
Marketing tech
fromAdExchanger
4 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromRAIN News
3 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromAdExchanger
4 days ago

AI Is The New Ad Space | AdExchanger

AI can enhance creativity and change how consumers discover products, beyond just improving efficiency and productivity.
Marketing tech
fromAol
5 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
more#ai
#openai
Marketing tech
fromMiami Herald
2 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromAdExchanger
5 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
Marketing tech
fromMiami Herald
2 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromAdExchanger
5 days ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
more#openai
Marketing tech
fromwww.marketingdive.com
2 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Marketing tech
fromAdExchanger
2 days ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
Marketing tech
fromExchangewire
2 days ago

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.
Marketing tech
fromHubspot
3 days ago

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.
#programmatic-advertising
Marketing tech
fromAdExchanger
3 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromAdExchanger
3 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromMarTech
1 week ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
3 weeks ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
more#programmatic-advertising
Marketing tech
fromExchangewire
3 days ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Marketing tech
fromMiami Herald
4 days ago

How to use Meta AI for business in 2026: Tips and how-tos

Meta AI automates customer journey tasks, enhancing efficiency and revenue generation for businesses in 2026.
#google
fromSearch Engine Roundtable
1 week ago
Marketing tech

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.
Marketing tech
fromDigiday
2 weeks ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromDigiday
2 weeks ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
Marketing tech
fromNeil Patel
2 weeks ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
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