'If You Know You Know' Brands Force Us to Redefine Success
A new breed of brands, If You Know You Know (IYKYK), is reshaping consumer perception with quiet value and authenticity over traditional marketing hype.
Council Post: How To Unleash The Power Of Hyperlocal Influencer Marketing
Hyperlocal influencers have devoted followings despite modest follower numbers.
Hyperlocal influencers allow for customization, trusted endorsements, word-of-mouth amplification, and versatility for businesses.
How to Navigate the Diverse Marketing Landscape of Black America | Entrepreneur
Corporate marketers emphasizing the diverse experiences of Black Americans are vital for authentic connection.
Distinct cultural groups within the Black American demographic highlight rich histories and influences.
Celebrating Black History and Culture Is the Right Thing to Do - and Good for Business. | Entrepreneur
Black History Month provides brands with an opportunity to demonstrate their commitment to the Black community and showcase their multicultural marketing efforts.
Authentic marketing that resonates with the Black community can lead to increased profitability and loyalty from Black consumers.
How to Navigate the Diverse Marketing Landscape of Black America | Entrepreneur
Corporate marketers emphasizing the diverse experiences of Black Americans are vital for authentic connection.
Distinct cultural groups within the Black American demographic highlight rich histories and influences.
Celebrating Black History and Culture Is the Right Thing to Do - and Good for Business. | Entrepreneur
Black History Month provides brands with an opportunity to demonstrate their commitment to the Black community and showcase their multicultural marketing efforts.
Authentic marketing that resonates with the Black community can lead to increased profitability and loyalty from Black consumers.