#authentic-marketing

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Forbes
2 months ago
Marketing

Council Post: How To Unleash The Power Of Hyperlocal Influencer Marketing

Hyperlocal influencers have devoted followings despite modest follower numbers.
Hyperlocal influencers allow for customization, trusted endorsements, word-of-mouth amplification, and versatility for businesses. [ more ]
Entrepreneur
2 months ago
Marketing

How to Navigate the Diverse Marketing Landscape of Black America | Entrepreneur

Corporate marketers emphasizing the diverse experiences of Black Americans are vital for authentic connection.
Distinct cultural groups within the Black American demographic highlight rich histories and influences. [ more ]
Entrepreneur
3 months ago
Marketing

Celebrating Black History and Culture Is the Right Thing to Do - and Good for Business. | Entrepreneur

Black History Month provides brands with an opportunity to demonstrate their commitment to the Black community and showcase their multicultural marketing efforts.
Authentic marketing that resonates with the Black community can lead to increased profitability and loyalty from Black consumers. [ more ]
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