#authentic-influence

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Marketing tech
fromDigiday
17 hours ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing
fromInman
23 hours ago

Authenticity drives real estate marketing results

Authenticity is essential for building a polished real estate agent brand, surpassing trendy scripts and overproduced content.
#video-marketing
Media industry
fromThe Hollywood Reporter
1 day ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
Media industry
fromThe Hollywood Reporter
1 day ago

Top Influencers' Secret Weapon for Engagement Might Be Replaced by AI

Evan Stanfield's marketing agency Clipping Culture utilizes freelancers to create shortform videos, while AI technology is increasingly used in video editing and production.
#meta
Law
fromBBC News
6 hours ago

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.
Law
fromwww.bbc.com
5 hours ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
1 day ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Law
fromNewsmax
1 day ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Social media marketing
fromTechCrunch
7 hours ago

PSA: If you use the Meta AI app, your friends will find out and it will be embarrassing | TechCrunch

Meta's Muse Spark AI model aims to revitalize its AI efforts amid concerns over past investments like the metaverse.
Law
fromBBC News
6 hours ago

Meta pulls Facebook ads for social media addiction clients

Meta faces significant legal challenges over child safety and social media addiction lawsuits in the US.
Law
fromwww.bbc.com
5 hours ago

Meta pulls Facebook ads recruiting for social media addiction lawsuits

Meta has removed law firm ads related to social media addiction, stating it won't allow profit from harmful claims.
Law
fromgizmodo.com
1 day ago

Meta Is Pulling Down Ads That Seek to Recruit Clients for Social Media Addiction Litigation

Meta is removing ads from attorneys recruiting clients for social media addiction lawsuits after recent legal defeats.
Law
fromNewsmax
1 day ago

Meta Pulls Lawyer Ads After Social Media Lawsuit Loss

Meta is removing ads from lawyers seeking clients harmed by social media addiction amid ongoing lawsuits.
Social media marketing
fromTechCrunch
7 hours ago

PSA: If you use the Meta AI app, your friends will find out and it will be embarrassing | TechCrunch

Meta's Muse Spark AI model aims to revitalize its AI efforts amid concerns over past investments like the metaverse.
#youtube
Media industry
fromDigiday
2 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Media industry
fromDigiday
2 days ago

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

YouTube channels are beginning to offer TV-style make-goods and viewership guarantees to sponsors as episodic series gain popularity.
Fashion & style
fromCbsnews
2 days ago

This male model sporting a crisp summer shirt isn't real. Will consumers care?

Generative AI enables small fashion brands to create professional marketing content affordably and efficiently.
Exercise
fromEntrepreneur
1 day ago

Whoops, We Dyed Influencers Blue! But Now Our Business Is Bringing In $42 Million in Revenue

Clarke and Spalter built FORM, a lifestyle platform and activewear brand, achieving over 60,000 subscribers and $42 million in revenue since its 2020 launch.
Deliverability
fromMarTech
1 day ago

The post-purchase moment where loyalty is won or lost | MarTech

Post-purchase messaging is crucial for building customer relationships and encouraging repeat purchases.
fromScary Mommy
1 day ago

Whitney Levitt Is Doing It All, Authentically & Apologetically Herself

I want to grow brands that I'm passionate about, and dirty soda has always been a part of my life. It wasn't just this viral moment that people who watch Secret Lives saw. It was something that's more sustainable.
Chicago
Careers
fromFast Company
3 days ago

Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

Visibility and influence in the workplace require more than just doing good work; they depend on building trust and presence across various channels.
#branding
Web design
fromMajic 102.3
4 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
5 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Web design
fromMajic 102.3
4 days ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
Marketing
fromFortune
5 days ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
fromApaonline
4 days ago

How to Deal with Online Virtue Signaling

Virtue signaling often manifests in social media posts that aim to elevate one's moral standing without genuine commitment to the cause, leading to frustration among observers.
Philosophy
Marketing tech
fromEMARKETER
17 hours ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
#social-media
Social media marketing
fromTech Times
10 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
fromForbes
3 days ago
Online marketing

Why Keywords Are Replacing Hashtags As The Social Media North Star

fromSilicon Canals
1 day ago
Social media marketing

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Social media marketing
fromFortune
2 days ago

China is going after fake expert influencers, and the FTC's new five-year plan seems to lay the same groundwork | Fortune

Regulatory agencies in China and the U.S. are cracking down on influencer misinformation in health, finance, and education.
Social media marketing
fromTech Times
10 hours ago

How Social Media Algorithms Work: Simple Tips to Boost Feed Visibility Fast

Social media algorithms prioritize content based on user engagement, timing, and quality to maximize user activity on the platform.
Online marketing
fromForbes
3 days ago

Why Keywords Are Replacing Hashtags As The Social Media North Star

The era of hashtags for social media discoverability is fading, replaced by social SEO driven by intent-based keywords.
Social media marketing
fromHer Campus
1 day ago

They Knew, They Didn't Care, & We Are All Paying For It

Social media platforms like Instagram have been found liable for mental health damage to young users, with internal documents revealing harmful strategies targeting teens.
Social media marketing
fromSilicon Canals
1 day ago

Psychology says people who never post on social media but check it every day aren't passive - they opted out of the performance while keeping the window, and keeping the window without paying the price is the most rational position available and the one the platform was specifically designed to make feel antisocial - Silicon Canals

Silent scrollers on social media actively choose to observe rather than post, demonstrating discipline and self-control contrary to common perceptions.
Social media marketing
fromFortune
2 days ago

China is going after fake expert influencers, and the FTC's new five-year plan seems to lay the same groundwork | Fortune

Regulatory agencies in China and the U.S. are cracking down on influencer misinformation in health, finance, and education.
#marketing
Marketing
fromMarTech
8 hours ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromForbes
1 week ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Social media marketing
fromInc
4 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing
fromMarTech
8 hours ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromForbes
1 week ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Social media marketing
fromInc
4 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Media industry
fromEntrepreneur
5 hours ago

'I Live to Work': MrBeast Admits His Work-Life Balance Isn't 'Healthy' - Here's How He Built YouTube's Biggest Audience

MrBeast, with 476 million subscribers, admits to an unhealthy work-life balance while striving to make Beast Industries a major entertainment company.
Privacy professionals
fromBloomberglaw
1 day ago

Instagram Promotes Explicit Content to Teens, Iowa AG Suit Says

Meta Platforms Inc. is being sued for falsely advertising Instagram as safe for teenagers despite harmful content being accessible.
Marketing tech
fromGeeky Gadgets
11 hours ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Social media marketing
fromPR Daily
1 day ago

A landmark ruling is reshaping social media. Communicators should pay attention. - PR Daily

A court ruling holds social media platforms accountable for addictive designs impacting user mental health.
Marketing
fromTheZenParent
2 days ago

20 Sneaky Tactics Advertisers Use To Take Advantage Of You - TheZenParent

Understanding marketing psychology helps consumers recognize subtle tactics that influence purchasing decisions.
Growth hacking
fromEntrepreneur
2 weeks ago

Your Brand Story Works Because of You. And That May Be Your Biggest Problem.

Founders must enable team members to tell the brand's story with passion to scale and grow the company effectively.
Psychology
fromPsychology Today
2 weeks ago

What's Behind the Fake Review

Fake content spreads rapidly due to emotional triggers and biases, necessitating critical thinking over social proof in decision-making.
Online marketing
fromEntrepreneur
5 days ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.
Marketing tech
fromMarTech
9 hours ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
#ai
Marketing
fromFast Company
1 day ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
fromDigiday
4 days ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing
fromFast Company
1 day ago

Brands vs. bots: CMOs, ad agencies tell all about what they've learned marketing to our new AI overlords

AI content generation tools are emerging, but effective brand management and communication strategies are crucial for success in the evolving landscape.
Marketing tech
fromDigiday
4 days ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
fromAdweek
3 days ago

The 2026 Brand Genius Creators: Innovating How to Connect With Audiences

Michelladonna goes around the world to celebrate the cats who live and work in bodegas, corner stores, and repair shops on her show, Shop Cats. The bilingual series launched in 2024 on creator-led production platform Mad Realities, and quickly found an audience drawn to its feline stars and Michelladonna's energy and humor.
Media industry
#ai-in-advertising
Marketing tech
fromForbes
3 days ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing tech
fromForbes
3 days ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Marketing tech
fromAdExchanger
1 day ago

What Is AI Automating In Ad Tech? | AdExchanger

AI is increasingly replacing functions in ad tech, particularly in A/B testing and creative optimization.
Marketing tech
fromAdExchanger
2 days ago

The Creativity Trade-Off: What Marketers Risk Losing In The Age Of AI | AdExchanger

AI's rise in advertising enhances efficiency but risks eroding creativity and originality, leading to homogenized campaigns that fail to engage audiences.
Social media marketing
fromForbes
1 day ago

The Age Of "Interest Media" Is Here-Here's How Your Business Can Tap In

The 'interest media' era allows small businesses to reach potential customers beyond follower numbers through personalized content.
Marketing
fromForbes
2 days ago

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time

Overnight success in PR is a myth; it requires time, effort, and strategic relationship building.
Law
fromAxios
1 day ago

Scoop: Meta removes ads for social media addiction litigation

Lawyers are seeking new plaintiffs for class action lawsuits related to social media addiction, with ads running on major platforms.
Media industry
fromAxios
3 days ago

GEO drives new brand-media deals

Increasing brand mentions on third-party websites enhances AI visibility and shapes public conversation.
Marketing tech
fromForbes
2 days ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing
fromMarTech
2 days ago

Most messaging problems start with the wrong audience | MarTech

Identifying and focusing on the primary audience is crucial for effective company messaging, especially for B2B companies.
fromThe Atlantic
6 days ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
Marketing
fromEntrepreneur
1 week ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromExchangewire
12 hours ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Marketing
fromThe Cool Down
3 days ago

'No AI' is the new message brands are leaning into to woo disgruntled customers

Brands are leveraging consumer skepticism towards AI to promote authenticity in marketing.
Marketing tech
fromNeil Patel
1 day ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
Marketing
fromMarTech
4 days ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
Marketing tech
fromMarketing Dive
1 day ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing tech
fromForbes
3 days ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Marketing
fromForbes
1 week ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromHubspot
in 3 months

Loop Marketing vs. traditional marketing: What's the difference?

Loop Marketing is essential for marketers in 2026, offering a continuous, adaptive system powered by AI, unlike traditional linear marketing.
Marketing tech
fromForbes
2 days ago

Why Bought AI Marketing Tools Are No Longer A Competitive Advantage

The era of buying marketing advantage is ending as identical tools provide no competitive edge.
Marketing tech
fromDigiday
2 days ago

Who is OpenAI's global head of ads, David Dugan?

David Dugan's dual expertise in strategy and sales positions him as a key leader for OpenAI's global advertising business.
#reddit
Social media marketing
fromEMARKETER
3 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
fromInc
2 weeks ago
Social media marketing

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Social media marketing
fromEMARKETER
3 days ago

Reddit's purchasing influence is growing whether brands engage or not

Brands risk missing vital real-time conversations on Reddit, where 180 million US users influence product discussions and recommendations.
Social media marketing
fromInc
2 weeks ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
Marketing tech
fromEMARKETER
4 days ago

Most consumers say ads would undermine the trust they're placing in AI search results

63% of US adults trust AI search results less when ads are present.
Marketing
fromInc
2 weeks ago

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.
Social media marketing
fromLindsey Gamble
3 days ago

Meta Launches New Shopping & Affiliate Tools for Creators, Signaling a Bigger Push Into Affiliate Marketing - Lindsey Gamble

Meta introduces new affiliate marketing features on Facebook and Instagram to streamline creator earnings and enhance shopping experiences.
fromWordtothewise
2 months ago

Don't send customer-generated content

The bad actor created a throwaway domain, eilingrecepientvi.review, and set up an email account there at an often abused german hosting provider. Then he signed up for a - free, presumably - Zoom account using that email address. He told Zoom that his name was ", Thank you for purchasing Zoom Workspace for $969.85 via PayPal. If you didn't made this order, Call PayPal +1-800-209-0946, ".
Information security
Social media marketing
fromForbes
1 week ago

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.
#influencer-marketing
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Marketing
fromThedrum
3 weeks ago

The Other Side: How Influencers Choose Brands!

Influencers prioritize brand partnerships that align with their audience interests, maintain audience trust, and support their long-term creator goals and values.
Psychology
fromYoga Journal
2 months ago

When an Influencer Says These 3 Words, I Stop Listening

Complex problems rarely have a single universal solution; oversimplified "the one thing" claims obscure individual, multifaceted causes and tailored approaches.
Marketing
fromForbes
4 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Marketing
fromForbes
4 weeks ago

Why Earned Media Still Outperforms Paid When Trust Matters Most

Trust, not reach, drives influence in modern marketing. Independent voices like journalists, analysts, and peers shape buyer decisions more effectively than paid brand messaging.
#deepfakes
Social media marketing
fromThedrum
3 weeks ago

AI: The Artificial Influencer Problem Runs Deep

Deepfakes pose an existential threat to influencer marketing by undermining trust and authenticity, the industry's foundational pillars, with thousands of fraudulent videos emerging daily.
Social media marketing
fromThedrum
3 weeks ago

AI: The Artificial Influencer Problem Runs Deep

Deepfakes pose an existential threat to influencer marketing by undermining trust and authenticity, the industry's foundational pillars, with thousands of fraudulent videos emerging daily.
Social media marketing
fromThedrum
3 weeks ago

AI: The Artificial Influencer Problem Runs Deep

Deepfakes pose an existential threat to influencer marketing by undermining trust and authenticity, the industry's foundational pillars, with thousands of fraudulent videos emerging daily.
Social media marketing
fromThedrum
3 weeks ago

AI: The Artificial Influencer Problem Runs Deep

Deepfakes pose an existential threat to influencer marketing by undermining trust and authenticity, the industry's foundational pillars, with thousands of fraudulent videos emerging daily.
fromThedrum
4 weeks ago

NAVIGATING AD NOISE, FRAGMENTATION AND MISINFORMATION ON SOCIAL MEDIA TO BUILD ENGAGEMENT

Advertisers seeking unfiltered feedback on their products or services, or looking for genuine brand advocates, can tap into Redditors' willingness to share authentic opinions while remaining open to differing perspectives. Yet this is where redditors often go against the trend.
Social media marketing
Social media marketing
fromenglish.elpais.com
1 month ago

The end of the neutral influencer: Can you stay relevant if you never share an opinion?

Internet and social media are the primary influences on political opinions for 30.4% of Spaniards, raising questions about content creators' responsibility to take public stances on major issues.
Social media marketing
fromForbes
1 month ago

9 Ways To Stand Out In A Social Media World Full Of Slop

AI-generated slop floods social media, making quality content visibility harder; success requires committing to meaningful, audience-focused content over quantity.
Social media marketing
fromInc
1 month ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
Marketing
fromThe Drum
2 months ago

For fakes' sake, let's talk about 'real ads'

Unaffiliated spec ads and staged mockups perform strongly on LinkedIn because they provoke attention, shareability, and controversy while avoiding brand constraints.
fromInc
1 month ago

What Top Creators Say Makes a Successful Brand Collaboration

I think the critical unlock here is having multi-year partnerships, having relationships that endure as opposed to just kind of the one-off partnership,
Marketing
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