#attention-and-memory

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fromBig Think
1 day ago

How reading books regulates your nervous system

There's a feeling I love almost more than anything: the feeling of sinking into a good book while the world around me fades away. My breathing slows, my shoulders drop, and the mental chatter in the back of my mind goes quiet. What's happening in those moments goes far deeper than entertainment or education, and we seem to sense this instinctively.
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#social-media
Marketing
fromPhys
5 months ago

Distracted viewers can be prime targets for ads, study finds

Distracted viewers remember mobile ads better when ads align with event timing, contextual similarity to the environment, and physical proximity to the distraction.
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