#attention-and-memory

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fromPsychology Today
1 week ago

The Architecture of Identity: How the Brain Builds a Self

Attention is the brain's filtering mechanism; what passes through that filter is what gets encoded. What gets encoded becomes memory. And memory is the raw material of identity. So in the architecture of your identity, attention is the doorway.
Miscellaneous
fromBig Think
3 weeks ago

How reading books regulates your nervous system

There's a feeling I love almost more than anything: the feeling of sinking into a good book while the world around me fades away. My breathing slows, my shoulders drop, and the mental chatter in the back of my mind goes quiet. What's happening in those moments goes far deeper than entertainment or education, and we seem to sense this instinctively.
Science
#social-media
Marketing
fromPhys
6 months ago

Distracted viewers can be prime targets for ads, study finds

Distracted viewers remember mobile ads better when ads align with event timing, contextual similarity to the environment, and physical proximity to the distraction.
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