Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchanger
Adalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.com
Major brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchanger
Attention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation
Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchanger
Attention metrics shift focus in digital marketing back to genuine consumer engagement.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation process
Accreditation from the Media Rating Council can drastically enhance a company's legitimacy and success, though the process is challenging and rigorous.
Washington Eyes Adalytics Reports; Kroger Says Attention Isn't Worth The Hype | AdExchanger
Adalytics reveals potential issues as government agencies advertise on questionable platforms, raising concerns about trust and effectiveness of attention metrics.
Brands Achieve Significant Gains in Media Quality & Performance with Adelaide's Attention Pre-Bid Segments - ExchangeWire.com
Major brands leverage Adelaide's attention-based pre-bid targeting, resulting in significant improvements in media quality and campaign outcomes.
Buyers Can Now Target High-Attention Inventory In The Trade Desk | AdExchanger
Attention metrics are emerging as a key pre-bid targeting parameter, potentially replacing viewability in advertising.
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation
Onetag partners with Adelaide to integrate attention-based media quality measurement into their programmatic solutions.
To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics | AdExchanger
Attention metrics shift focus in digital marketing back to genuine consumer engagement.
Attention, please: how to shift the dial on digital media's new success metric
Measurement experts advise marketers to embrace attention metrics as a success metric in the digital realm.
Traditional measurements are becoming outdated and attention metrics offer a tangible way to redefine success in advertising.
Marketers should start testing and exploring the art and science of attention to improve digital media effectiveness.
Hey There: Attention Metrics Stifled By Lack Of Resources
Marketers recognize the significance of attention metrics but lack the resources and understanding to measure it.
83% of media experts think it's important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since implementing a strategy.
Adelaide Launches Dynamic Certification Programme to Help Media Professionals Navigate the Nuances of Attention Metrics
Adelaide has launched AU University, a free certification program aimed at expanding media professionals' knowledge of attention metrics.
The program includes five sessions covering the basics of attention, measurement methodology, case studies, programmatic environments, and the future of digital media and attention.
137 graduates from 14 countries have already completed the program, representing 77 companies spanning brands, agencies, programmatic partners, and publishers.