The pitch is to make highly accurate, readily available hormone testing for at-home users. The Ultra4 is technically two separate products. The first is the actual Hormone Monitor, which is a standalone, egg-shaped gadget that analyzes test results. The second is the Ultra4 Wand, which is a little stick you pee on that contains the actual test for four reproductive hormones: follicle stimulating hormone (FSH), luteinizing hormone (LH), estrone-3-glucuronide (E3G), and pregnanediol 3-glucuronide (PdG).