Is "woke baiting" the next great marketing strategy?
Brands are exploiting organized anti-woke sentiment through 'woke-baiting' to attract consumers and revive stagnant sales, with consumer backlash moving markets.
Such a vibrant feeling': Reform UK devotees gather at party conference
Reform UK's conference showcased intense anti-woke and anti-immigration sentiment, energized Nigel Farage supporters, and signalled growing support across diverse new voters.